What tech YouTubers with 1M+ subscribers get paid for sponsorships
InfluencerUnion market rates · based on 35 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a tech channel this size should earn at least $22,470. A 60–90 second integration: at least $11,235.
Rates by format
Dedicated video$22,470 floor · $8,466–$85,066
Integration (60–90 s)$11,235 floor · $4,233–$42,533
Short / Reel$4,494 floor · $1,693–$17,013
Union floorTypical range
Rates shared by members
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Brands sponsoring tech channels this size
From sponsorship links and disclosures in the public videos of 35 tracked channels (5 with a sponsorship), last 12 months.
- 1. Geni2 channels
- 2. Kickstarter2 channels
- 3. Secretlab2 channels
- 4. Wisprflow2 channels
- 5. Dbrand1 channel
- 6. Emergent1 channel
- 7. Epidemicsound1 channel
- 8. Htznr1 channel
How the union sets these numbers
- Average views of 35 tech channels with 1M+ subscribers (middle channel: 561.7K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (169.3K) and 75th (1.7M) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels