What food & drink YouTubers with 1M+ subscribers get paid for sponsorships
InfluencerUnion market rates · based on 55 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a food & drink channel this size should earn at least $7,581. A 60–90 second integration: at least $3,790.
Rates by format
Dedicated video$7,581 floor · $4,173–$30,364
Integration (60–90 s)$3,790 floor · $2,086–$15,182
Short / Reel$1,516 floor · $835–$6,073
Union floorTypical range
Rates shared by members
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Brands sponsoring food & drink channels this size
From sponsorship links and disclosures in the public videos of 55 tracked channels (3 with a sponsorship), last 12 months.
- 1. Krudeoliveoil1 channel
- 2. Niallhoran1 channel
- 3. Revolut1 channel
- 4. Sharkninja1 channel
How the union sets these numbers
- Average views of 55 food & drink channels with 1M+ subscribers (middle channel: 291.6K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (130.4K) and 75th (948.9K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels