What gaming YouTubers with 1M+ subscribers get paid for sponsorships
InfluencerUnion market rates · based on 401 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a gaming channel this size should earn at least $5,576. A 60–90 second integration: at least $2,788.
Rates by format
Dedicated video$5,576 floor · $3,052–$14,740
Integration (60–90 s)$2,788 floor · $1,526–$7,370
Short / Reel$1,115 floor · $610–$2,948
Union floorTypical range
Rates shared by members
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Brands sponsoring gaming channels this size
From sponsorship links and disclosures in the public videos of 401 tracked channels (2 with a sponsorship), last 12 months.
- 1. Ene1 channel
- 2. Flg1 channel
- 3. Ubisoft1 channel
- 4. Vanosslimited1 channel
- 5. Wo1 channel
- 6. Ytiny1 channel
How the union sets these numbers
- Average views of 401 gaming channels with 1M+ subscribers (middle channel: 348.5K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (152.6K) and 75th (737K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels