What beauty YouTubers with 1M+ subscribers get paid for sponsorships
InfluencerUnion market rates · based on 23 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a beauty channel this size should earn at least $7,115. A 60–90 second integration: at least $3,558.
Rates by format
Dedicated video$7,115 floor · $2,819–$49,503
Integration (60–90 s)$3,558 floor · $1,410–$24,752
Short / Reel$1,423 floor · $564–$9,901
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
Brands sponsoring beauty channels this size
From sponsorship links and disclosures in the public videos of 23 tracked channels (1 with a sponsorship), last 12 months.
- 1. Houseofmarste1 channel
How the union sets these numbers
- Average views of 23 beauty channels with 1M+ subscribers (middle channel: 222.4K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (70.5K) and 75th (1.24M) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels