Union Academy

Standards and positions written by the union — what to charge, what to sign, and what to do when a brand gets it wrong.

  1. STANDARD · NO. 01The IU Sponsorship Rate Standard, 2026What a sponsored video is worth, how to price usage rights, and the floor below which the union advises creators to say no.Draft — awaiting review
  2. STANDARD · NO. 02The IU Fair Deal: six terms every creator should getThe union’s standard terms, why each one exists, and how to put them in front of a brand.Draft — awaiting review
  3. GUIDE · NO. 03When a brand doesn’t pay: the union’s processWhat to do, in order, from the day an invoice goes unpaid — and when the union writes to the brand for you.Draft — awaiting review
  4. GUIDE · NO. 04How to spot a fake sponsorship emailThe signs every fake offer shares, how to check a sender in two minutes, and what to do if you clicked.Draft — awaiting review
  5. GUIDE · NO. 05Pricing usage rightsOrganic use, paid ads, whitelisting and exclusivity — what each means and how to put a price and an end date on it.Draft — awaiting review