About
Creator Union
InfluencerUnion aggregates every brand-collaboration opportunity we can find into one place, and gives creators a verified, claimable identity to apply with. Creators currently check LinkedIn, a dozen influencer job boards, and individual brand sites — IU consolidates all of it.
01
What we are
Three layers, stacked — each stands on its own:
- Aggregate. Every opportunity we find, browsable and filterable, in one feed. Most listings today are sourced — found on public postings and forwarded on a creator's behalf — and labelled as such, so a creator who knows a listing was forwarded interprets silence correctly instead of assuming the platform is dead.
- Verify. An IU Verified badge and a claimable public profile — a portable credential a creator can point a brand to. See what the badge certifies.
- Represent. Over time, brands post directly on IU and those listings get real replies — the long-term goal, not the day-one state.
Also underneath: a continuously-updated public index of creators, seeded from the platforms' own public APIs. Every unclaimed profile is an invitation — “your profile is already on IU, claim it.”
02
What we are not
We are not a due-diligence or ratings product for buyers. That was IU's prior business model; it has been retired in favor of a creator-first marketplace.
We do not sell ranking position, favorable placement, or a better assessment. Membership buys access and verification, never evaluation — ranking in the feed is by match quality only. A creator can claim their profile to correct data; a creator cannot buy a better match score.
We do not soften application outcomes. A listing that never heard back shows “No response,” not “Under review” or any other euphemism — creators tolerate silence, they do not tolerate being misled.
03
Who we serve
- Creators — browse every opportunity we've aggregated, apply directly, and track real status on every application instead of guessing.
- Brands — sourced listings that get real applications are the on-ramp: a brand that sees value before ever signing up for anything is far more likely to claim the listing and post directly next time. InfluencerUnion is free for brands: posting, receiving applications and contacting creators are free, no commission on the deal. Revenue comes from a creator membership fee, not from brands — see pricing.
04
How we work
Aggregation, not fabrication. Opportunities are either posted directly on IU by an onboarded brand, or sourced from public postings elsewhere and forwarded on the creator's behalf — never presented as more than what they are.
Verification with public, revocable rules. The checks behind the IU Verified badge, and the conditions under which it can be revoked, are published on the verification page— not a black box.
Bottom-up creator discovery from public data. The underlying creator index is built from platforms' own public APIs — no purchased data-broker lists.
05
Principles
- Never gate the opportunity itself. Every listing and its full description are visible to everyone, free. What's gated is the ability to act on it — contact details, unlimited applications, alerts.
- Honest labelling. Sourced vs. posted-on-IU, responded vs. no response — the real state, always, never a softened version of it.
- Verification is earned and revocable. The badge means something precisely because it can be taken away — see the verification page for the rules.