Financial creator
intelligence.

Pricing benchmarks, reach verification, compliance, and audience-fit due diligence — the objective report a buyer pulls up before partnering with a financial creator.

Live2,013 financial creators57 countries24 languagesUpdated daily

What IU is

The due-diligence layer for financial-creator deals.

Before a buyer partners with a financial creator, someone has to answer five questions: is the fair price what they're asking, is the reach real, are they compliant, do they fit, are there any red flags.

IU produces that report. A structured, sourced, third-party dossier across 12 dimensions — the equivalent of pulling a credit rating before lending or a PitchBook profile before investing. Neutral, buyer-side, methodology fully published.

We never sell creators a way to whitewash themselves. Objectivity is the moat.

The system

The 12-Point Due Diligence

12 dimensions in 4 layers. 1 live today, 3 live (partial), and 8 in development — we surface the full taxonomy because objectivity beats looking complete.

Full dossier definition →

01 · Value Layer

Is this creator worth it / real?

  • 01 Pricing BenchmarkLive
  • 02 Reach VerificationLive (partial)
  • 03 Performance ForecastIn development
  • 04 Audience TrustIn development

02 · Safety Layer

Clean / won't cause trouble?

  • 05 Regulatory ComplianceIn development
  • 06 Brand SafetyIn development
  • 07 Reputation HistoryLive (partial)

03 · Fit Layer

Right for THIS buyer?

  • 08 Audience MatchLive (partial)
  • 09 Persona AlignmentIn development
  • 10 Conflict ScreeningIn development

04 · Record & Readiness Layer

Can it actually happen?

  • 11 Partnership RecordIn development
  • 12 Engagement ReadinessIn development

Who it's for

The buyer-side of financial-creator deals.

Pricing

Pay per report, or subscribe.

Buyer-side only. Clean whole numbers. Subscription reports cost less per report than buying singly — deliberate.

Full pricing →

Explore the dataset

A public window into the finance-only index.

Full data and the API are behind authentication. These pages are the public proof window.

Full rankings →

Top moves · finance creators

Trust

Sourced, documented, and finance-aware end-to-end.

Pull the report before you sign.

$499 buys a full 12-point dossier on one creator. $49 buys a single dimension. Subscriptions for agencies and IR teams who query repeatedly.