Got a brand offer?
Paste the brand’s email. In one go: is the brand real, is the fee fair for your channel, what the deal leaves out, what you must disclose — and a reply to send.
They offer $600. Channels like this typically get $3,750 – $4,700 for this deal.
The fee is under the typical rate for channels like this and 4 Fair Deal terms are missing. Counter at the typical rate.
Is the brand real?
Unknown to IUIU has not seen northfield-audio.co before — that is not a warning, only that IU cannot confirm it.
- ·IU has no record of a brand called “Northfield Audio”.
- ·IU found no warning signs, but cannot confirm the sender. Ask the brand to write from its own domain, and check the program page on its website.
Never pay a fee, download a file to see a brief, or share a login code. Look up Northfield Audio’s record
Is the pay fair?
Under typical- ·1 × Integration (60–90 s)$2,650 – $3,350
- ·Exclusivity, 30 days (+40%)$1,100 – $1,350
- +Paid ads / whitelisting, 3 monthslicensed on top
They offer $600 — 84% under the typical rate.
From Dreams of Code’s 104K average views over its last 25 long videos, IU rate engine. Full rate card →
What the deal leaves out
4 of 6 missing- ✕I. Paid within 30 daysThey pay in 60 days. Ask for payment within 30 days of the video going live.
- –II. 50% up front over $1,000Under $1,000 — no deposit needed.
- ✕III. Usage has an end dateThey want to run the content as ads or from your account. Ask for paid usage licensed separately for 3 months.
- ✕IV. Two rounds of editsEdit rounds are not mentioned. Ask for two rounds of edits included, with more billed.
- ✓V. Exclusivity is paid forThe offer covers this.
- ✕VI. Kill fee if cancelledNo kill fee if they cancel. Ask for a 50% kill fee if the brand cancels after work has started.
From the email. to check its clauses.
What you must disclose
US · UK · CanadaPut one of these as the first line of the description or caption, and say it in the video near the start.
#ad — sponsored by Northfield Audio.Ad — paid partnership with Northfield Audio.#ad — sponsored by Northfield Audio.Check my caption or script
What we read from the emailchange anything — every answer updates
Your reply
Fixed templates filled with your numbers — no model writes them. Saying yes? Save this offer to Get paid →
How it works
Reading the email. A fast model reads the email once into fields — deliverables, fee, commission, exclusivity, usage, payment terms — and each item must quote the email or it is dropped. The email is not stored. If the reader is busy, the same fields can be filled in by hand.
Is the brand real? The sender’s domain is compared with the domains IU has seen each brand use — its website, job and affiliate pages, and sponsorships disclosed in public videos — and the email is checked for patterns common in scams: fees up front, downloads, login codes, chat apps, crypto or gift cards. It never says a brand is safe, only whether IU can match it. You can also look up a brand’s record.
Is the pay fair? Your range comes from the rate calculator’s engine and your channel’s average views over its recent long videos: on your own claimed channel you see your floor (the least to take) up to the typical rate; for any other channel, the typical range for channels like it. Exclusivity adds 20% (14 days) or 40% (30 days). Paid ads and whitelisting are a separate licence. Commission-only offers are compared with the affiliate programmes listed on IU (75 with a stated percentage).
What the deal leaves out is checked against the six IU Fair Deal terms. Paste the contract (signed-in, free each month) and each term is checked against its clauses, quoting them. Disclosure follows the FTC (US), the ASA and CAP code (UK) and Ad Standards (Canada).
Page updated 2026-11-12.
Questions
How do I know if a brand deal email is a scam?
Check where it came from: a real brand writes from its own domain, not a free Gmail or Outlook address, and never asks you to pay a fee, download a file to see the brief, move to WhatsApp or Telegram, or share a login code. This tool compares the sender with the domains IU has seen the brand use and looks for those patterns. A clean result means no warning signs, not a guarantee — when in doubt, contact the brand through its own website.
How do I counter a low brand offer?
Thank them, state your rate for exactly what they asked for, and say what it includes — two rounds of edits and organic posting — so the number reads as a package, not a demand. If they cannot pay it, offer a smaller deliverable at your rate rather than the same work for less. The Counter reply here does that with your numbers.
What should a sponsorship contract include?
At least the six IU Fair Deal terms: payment within 30 days, 50% up front over $1,000, usage with an end date (ads and whitelisting licensed separately), two rounds of edits, exclusivity that is paid for and time-limited, and a kill fee if the brand cancels. Paste the contract and each term is checked against its clauses.
How do I disclose a sponsorship?
Put a plain label where people see it first: “#ad” or “Ad” for the UK; “#ad”, “Sponsored” or “Paid partnership” in the US and Canada. In a video, say and show it near the start, not only in the description. Affiliate links need their own line (“I earn a commission if you buy”). The disclosure section gives the exact first line for this offer in each market, and can check your caption or script.
Is a commission-only offer worth it?
Compare the rate with what other programmes in the same niche pay — the pay section does this against the affiliate programmes listed on IU — and remember a commission pays only if people buy. Asking for a flat fee on top for a dedicated video is normal.
Does a model decide the answer?
No. A model only reads the email into fields, and every item has to quote the email or it is left out — you can see and change each one. The verdict, the price range, the missing terms and the replies are fixed rules over IU’s published rate engine and the Fair Deal, filled with your numbers. Nothing you paste is stored.
Next
- What should I charge?Your price for this exact deal from your channel’s real views — explained, compared with channels like yours, as a rate card and a reply.
- Get paidEvery deal from agreed to paid: an invoice made from the deal, reminders that come due on their own, and the contract template.
Read more in the Union Academy: How to spot a fake sponsorship email · The IU Fair Deal: six terms every creator should get · The IU Sponsorship Rate Standard, 2026 · Pricing usage rights
All free tools →