How it works
The content. Average views over the channel’s recent long videos ÷ 1,000 × the niche’s rate per thousand views × the format (dedicated ×2, integration ×1, Short ×0.4). The floor is the low end of the niche’s band (shown only to the channel’s owner); the ask is its middle and the typical range runs from there to the band’s top. This is the IU Sponsorship Rate Standard, the same engine as Market rates.
Add-ons. Exclusivity adds 20% (14 days) or 40% (30 days) of the content. Paid ads, whitelisting and rush have no IU standard: they use your own percentage, marked as yours, or are named in the reply as quoted separately. Edit rounds beyond two, a deposit over $1,000 and a 50% kill fee are the IU Fair Deal terms printed on the card.
Compared with channels like yours. Engagement is (likes + comments) ÷ views, the median over the channel’s recent long videos, against its niche (100,633 videos from the last year). Sponsors are those disclosed in public videos in the last 90 days, for channels of the same niche and subscriber band, shown only when at least 20 channels and 5 sponsored ones are in the group.
Page updated 2026-11-12.
Questions
How much should I charge for a YouTube sponsorship?
Start from your average views over your recent long videos, not your subscribers: views ÷ 1,000 × your niche’s rate per thousand views × the format. IU’s rates per 1,000 views for an integration run from about $8–13 for gaming to $45–75 for finance. A dedicated video is about twice an integration; a Short about 0.4×. This tool does that for the exact deal and shows each line.
What is the difference between my floor and my ask?
The ask is where to open — the typical rate for a channel with your views in your niche. The floor is the least the union advises taking; below it, decline or offer a smaller deliverable at your rate. The floor is shown only on your own channel, after you claim it — for any other channel the tool shows the typical range.
How much should I charge for usage rights and whitelisting?
Paid usage (the brand running your video as an ad) and whitelisting (ads from your account) are a separate licence with an end date — never included in the content fee. IU has not set a standard percentage, so this tool uses your own number, or says “quoted separately” in the reply when you leave it blank. Exclusivity is priced by IU: +20% for 14 days, +40% for 30 days in the brand’s category.
What is a good engagement rate on YouTube?
It depends on the niche, so compare with channels like yours: IU measures (likes + comments) ÷ views on long videos from the last year, by niche, and shows where your channel sits against the middle half of its niche.
Which brands sponsor channels like mine?
IU reads the sponsorships disclosed in public videos — sponsor lines, affiliate links, discount codes — and counts, for your niche and size, how many channels had one in the last 90 days and which brands appear most.
Can I send the rate card to a brand?
Yes. Download it as a PDF or copy its link — the link opens the same card with your deal. The card shows your rates (the ask), not your floor.
