What entertainment YouTubers with 1M+ subscribers get paid for sponsorships
InfluencerUnion market rates · based on 719 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a entertainment channel this size should earn at least $8,017. A 60–90 second integration: at least $4,009.
Rates by format
Dedicated video$8,017 floor · $3,209–$32,624
Integration (60–90 s)$4,009 floor · $1,605–$16,312
Short / Reel$1,603 floor · $642–$6,525
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
Brands sponsoring entertainment channels this size
From sponsorship links and disclosures in the public videos of 719 tracked channels (3 with a sponsorship), last 12 months.
- 1. Expressvpn1 channel
- 2. Orcd1 channel
- 3. Prf1 channel
How the union sets these numbers
- Average views of 719 entertainment channels with 1M+ subscribers (middle channel: 445.4K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (133.7K) and 75th (1.36M) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels