What beauty YouTubers with 250K–1M subscribers get paid for sponsorships
InfluencerUnion market rates · based on 40 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a beauty channel this size should earn at least $1,867. A 60–90 second integration: at least $933.
Rates by format
Dedicated video$1,867 floor · $919–$5,883
Integration (60–90 s)$933 floor · $459–$2,942
Short / Reel$373 floor · $184–$1,177
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
How the union sets these numbers
- Average views of 40 beauty channels with 250K–1M subscribers (middle channel: 58.3K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (23K) and 75th (147.1K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels