What food & drink YouTubers with 250K–1M subscribers get paid for sponsorships
InfluencerUnion market rates · based on 38 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a food & drink channel this size should earn at least $1,453. A 60–90 second integration: at least $726.
Rates by format
Dedicated video$1,453 floor · $463–$5,360
Integration (60–90 s)$726 floor · $231–$2,680
Short / Reel$291 floor · $93–$1,072
Union floorTypical range
Rates shared by members
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How the union sets these numbers
- Average views of 38 food & drink channels with 250K–1M subscribers (middle channel: 55.9K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (14.5K) and 75th (167.5K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels