What gaming YouTubers with 250K–1M subscribers get paid for sponsorships
InfluencerUnion market rates · based on 277 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a gaming channel this size should earn at least $2,642. A 60–90 second integration: at least $1,321.
Rates by format
Dedicated video$2,642 floor · $1,530–$6,808
Integration (60–90 s)$1,321 floor · $765–$3,404
Short / Reel$528 floor · $306–$1,362
Union floorTypical range
Rates shared by members
No member has shared a rate in this group yet. Shared rates are anonymous; share one and you see every rate other members share.
Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
How the union sets these numbers
- Average views of 277 gaming channels with 250K–1M subscribers (middle channel: 165.1K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (76.5K) and 75th (340.4K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels