What tech YouTubers with 250K–1M subscribers get paid for sponsorships

InfluencerUnion market rates · based on 37 channels · updated 2026-10-20
The union’s rate floorA dedicated sponsored video on a tech channel this size should earn at least $3,919. A 60–90 second integration: at least $1,960.

Rates by format

Dedicated video$3,919 floor · $1,231–$8,907
Integration (60–90 s)$1,960 floor · $615–$4,454
Short / Reel$784 floor · $246–$1,781
Union floorTypical range

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Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.

How the union sets these numbers

  • Average views of 37 tech channels with 250K–1M subscribers (middle channel: 98K views), refreshed by IU at least every 30 days
  • Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
  • Typical range: the same method, mid rate, for channels between the 25th (24.6K) and 75th (178.1K) percentile of views
  • The floor is the level below which the union advises declining. Pages are published only with at least 20 channels