In IU's index, 8.5% of active channels with 10K+ subscribers (586 of 6,888) carried a paid sponsorship in a public video in the last 90 days. The share is highest in Tech (18.8%) and B2B & SaaS (16.5%), and lowest in Music (0.9%).
| Niche | Active channels | Paid in 90 days | Share |
|---|---|---|---|
| Finance | 2,652 | 328 | 12.4% |
| Entertainment | 1,318 | 67 | 5.1% |
| Gaming | 804 | 43 | 5.3% |
| Education & Commentary | 544 | 33 | 6.1% |
| Music | 319 | 3 | 0.9% |
| Fitness & Health | 162 | 3 | 1.9% |
| Home & Lifestyle | 161 | 17 | 10.6% |
| Food & Drink | 127 | 6 | 4.7% |
| Travel | 112 | 18 | 16.1% |
| Tech | 112 | 21 | 18.8% |
| Auto | 104 | 13 | 12.5% |
| B2B & SaaS | 97 | 16 | 16.5% |
| Pets | 90 | 4 | 4.4% |
| Beauty | 78 | 6 | 7.7% |
| Fashion | 71 | 1 | 1.4% |
| Sports | 42 | 0 | 0% |
"Paid" means IU saw an affiliate link, a discount code or a disclosed paid promotion in a public video description in the last 90 days (82,407 videos read, 7,831 sponsorship signals). A plain link to a brand does not count, and sponsorships that leave no trace in the description are not seen — so these shares are a floor, not the full picture.
Method
InfluencerUnion reads the public descriptions of recent videos from the YouTube channels it indexes (10K+ subscribers) and records affiliate links, discount codes and disclosed paid promotions. Rates use IU’s published rate method. Figures refresh daily. Not legal or financial advice.
Cite as: InfluencerUnion, “How many YouTubers get sponsorships, by niche”, influencerunion.com/answers/how-many-youtubers-get-sponsorships (2026).