Price from your average views per video, not your subscribers. With IU's rate method, a 60–90 second integration on a channel averaging 20,000 views is typically $440–$560 (do not go below $360), and a dedicated video $880–$1,120. The niche moves the rate: Finance pays about $55–$75 per 1,000 views, Pets about $10–$13.
Typical rates by average views (education & commentary, a mid-priced niche)
| Average views per video | Integration (60–90 s) | Floor | Dedicated video |
|---|---|---|---|
| 5K | $110–$140 | $90 | $220–$280 |
| 20K | $440–$560 | $360 | $880–$1,120 |
| 50K | $1,100–$1,400 | $900 | $2,200–$2,800 |
| 100K | $2,200–$2,800 | $1,800 | $4,400–$5,600 |
| 250K | $5,500–$7,000 | $4,500 | $11,000–$14,000 |
For other niches, scale by the rate per 1,000 views in YouTube sponsorship rates per 1,000 views by niche. Exclusivity, usage in paid ads and whitelisting are priced on top. Your own channel’s figures: rate calculator or YouTube rates.
Method
InfluencerUnion reads the public descriptions of recent videos from the YouTube channels it indexes (10K+ subscribers) and records affiliate links, discount codes and disclosed paid promotions. Rates use IU’s published rate method. Figures refresh daily. Not legal or financial advice.
Cite as: InfluencerUnion, “How much to charge for a YouTube sponsorship (by average views)”, influencerunion.com/answers/how-much-to-charge-for-a-youtube-sponsorship (2026).