The brands IU saw paying the most channels in the last 90 days — Finance: Fiscal, Lemonn, Seeking Alpha. Entertainment: HOLY, Saily, Emma. Gaming: Raycon, GamerSupps, HOLY. Education & Commentary: Lanmeiyoupin, Saily, Testbook.
| Niche | Brands seen paying 2+ channels | Most channels paid |
|---|---|---|
| Finance | 62 | Fiscal, Lemonn, Seeking Alpha, Moomoo, American Express |
| Entertainment | 7 | HOLY, Saily, Emma, Game Jolt, GamerSupps |
| Gaming | 6 | Raycon, GamerSupps, HOLY, Displate, Hassle |
| Education & Commentary | 3 | Lanmeiyoupin, Saily, Testbook |
| Music | 0 | not enough data yet |
| Fitness & Health | 0 | not enough data yet |
| Home & Lifestyle | 0 | not enough data yet |
| Food & Drink | 0 | not enough data yet |
| Travel | 3 | Incogni, Saily, Surfshark |
| Tech | 3 | Boot.dev, Libernovo, Surfshark |
| Auto | 2 | carVertical, Wolf Box |
| B2B & SaaS | 1 | TopView |
| Pets | 0 | not enough data yet |
| Beauty | 0 | not enough data yet |
| Fashion | 0 | not enough data yet |
| Sports | 0 | not enough data yet |
A brand is listed once it was seen paying at least two channels in the niche. High-risk brands are left out. "Paid" means IU saw an affiliate link, a discount code or a disclosed paid promotion in a public video description in the last 90 days (82,407 videos read, 7,831 sponsorship signals). A plain link to a brand does not count, and sponsorships that leave no trace in the description are not seen — so these shares are a floor, not the full picture.
Method
InfluencerUnion reads the public descriptions of recent videos from the YouTube channels it indexes (10K+ subscribers) and records affiliate links, discount codes and disclosed paid promotions. Rates use IU’s published rate method. Figures refresh daily. Not legal or financial advice.
Cite as: InfluencerUnion, “Which brands sponsor YouTubers, niche by niche”, influencerunion.com/answers/which-brands-sponsor-youtubers-by-niche (2026).