In the last 90 days IU saw these brands pay the most channels with 10K–100K subscribers: Fiscal, American Express, StockAnalysis, Interactive Brokers, Koyfin. Most small-channel sponsorships run through affiliate links and discount codes, which brands open to channels of any size.
| Brand | Channels with 10K–100K subscribers paid |
|---|---|
| Fiscal | 5 |
| American Express | 4 |
| StockAnalysis | 4 |
| Interactive Brokers | 3 |
| Koyfin | 3 |
| Lightyear | 3 |
| Longbridge | 3 |
| Mingtak FN | 3 |
| Seeking Alpha | 3 |
| Snowball Analytics | 3 |
| TIKR | 3 |
| TrendSpider | 3 |
| Wealthsimple | 3 |
| Webull | 3 |
| Alipay | 2 |
IU’s index is strongest in finance today, so finance brands lead this list; other niches are filling in as more channels are read. High-risk brands (crypto exchanges, forex and CFDs, prop trading, betting) are left out. "Paid" means IU saw an affiliate link, a discount code or a disclosed paid promotion in a public video description in the last 90 days (82,407 videos read, 7,831 sponsorship signals). A plain link to a brand does not count, and sponsorships that leave no trace in the description are not seen — so these shares are a floor, not the full picture.
The brands paying channels in your own niche and size: Brands paying creators like you.
Method
InfluencerUnion reads the public descriptions of recent videos from the YouTube channels it indexes (10K+ subscribers) and records affiliate links, discount codes and disclosed paid promotions. Rates use IU’s published rate method. Figures refresh daily. Not legal or financial advice.
Cite as: InfluencerUnion, “Brands that sponsor small YouTube channels (10K–100K subscribers)”, influencerunion.com/answers/brands-that-sponsor-small-youtube-channels (2026).