What music YouTubers with 1M+ subscribers get paid for sponsorships
InfluencerUnion market rates · based on 207 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a music channel this size should earn at least $9,426. A 60–90 second integration: at least $4,713.
Rates by format
Dedicated video$9,426 floor · $3,024–$69,988
Integration (60–90 s)$4,713 floor · $1,512–$34,994
Short / Reel$1,885 floor · $605–$13,998
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
Brands sponsoring music channels this size
From sponsorship links and disclosures in the public videos of 207 tracked channels (3 with a sponsorship), last 12 months.
- 1. Jiosaavn2 channels
- 2. Ioi1 channel
How the union sets these numbers
- Average views of 207 music channels with 1M+ subscribers (middle channel: 471.3K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (116.3K) and 75th (2.69M) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels