What auto YouTubers with 250K–1M subscribers get paid for sponsorships
InfluencerUnion market rates · based on 25 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a auto channel this size should earn at least $2,584. A 60–90 second integration: at least $1,292.
Rates by format
Dedicated video$2,584 floor · $1,124–$5,334
Integration (60–90 s)$1,292 floor · $562–$2,667
Short / Reel$517 floor · $225–$1,067
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
How the union sets these numbers
- Average views of 25 auto channels with 250K–1M subscribers (middle channel: 92.3K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (31.2K) and 75th (148.2K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels