What auto YouTubers with 100K–250K subscribers get paid for sponsorships
InfluencerUnion market rates · based on 27 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a auto channel this size should earn at least $1,019. A 60–90 second integration: at least $509.
Rates by format
Dedicated video$1,019 floor · $709–$2,397
Integration (60–90 s)$509 floor · $355–$1,199
Short / Reel$204 floor · $142–$479
Union floorTypical range
Rates shared by members
No member has shared a rate in this group yet. Shared rates are anonymous; share one and you see every rate other members share.
Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
How the union sets these numbers
- Average views of 27 auto channels with 100K–250K subscribers (middle channel: 36.4K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (19.7K) and 75th (66.6K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels