What home & lifestyle YouTubers with 100K–250K subscribers get paid for sponsorships
InfluencerUnion market rates · based on 35 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a home & lifestyle channel this size should earn at least $595. A 60–90 second integration: at least $297.
Rates by format
Dedicated video$595 floor · $121–$2,566
Integration (60–90 s)$297 floor · $61–$1,283
Short / Reel$119 floor · $24–$513
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
How the union sets these numbers
- Average views of 35 home & lifestyle channels with 100K–250K subscribers (middle channel: 22.9K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (3.79K) and 75th (80.2K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels