What home & lifestyle YouTubers with 250K–1M subscribers get paid for sponsorships
InfluencerUnion market rates · based on 36 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a home & lifestyle channel this size should earn at least $1,600. A 60–90 second integration: at least $800.
Rates by format
Dedicated video$1,600 floor · $530–$4,793
Integration (60–90 s)$800 floor · $265–$2,396
Short / Reel$320 floor · $106–$959
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
Brands sponsoring home & lifestyle channels this size
From sponsorship links and disclosures in the public videos of 36 tracked channels (2 with a sponsorship), last 12 months.
- 1. Askchapter1 channel
- 2. Auditmycoverage1 channel
- 3. Shoplowes1 channel
How the union sets these numbers
- Average views of 36 home & lifestyle channels with 250K–1M subscribers (middle channel: 61.5K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (16.6K) and 75th (149.8K) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels