Mid-tier Beauty creators

You do not have to vet these people yourself

Of the 55 creators here, we have measured reach quality for 38 and 38 have passed our data checks. Reach quality is average views divided by subscriber count, compared against creators of the same size — so a bought audience shows up as a channel nobody watches.

• + Whether the audience is real — measured, not claimed
• + Which brands each creator has worked with before
• + Whether they are currently promoting a competitor
• + Brand-owned and institutional accounts excluded from this index

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