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270K
Subscribers
265.1K
Average views
across 15 recent videos
98%
Reach quality
of subscribers watch, on average
Above typical for mid-sized channels
Well above the mid median — this audience watches far more than most mid-sized channels.
263.7M
Total views
465
Videos
2026-09-27
Data updated
15-video sample
About Selena Marchand
Selena Marchand (@selenamup) is a beauty creator on YouTube based in Canada, with 270K subscribers, 263.7M total views and 465 videos.
All products linked on my LTK & Amazon Thank you for being here and watching my videos 🩷
Her content centers on beauty tutorials, product reviews, and fashion styling, with monetization tied to affiliate partnerships through LTK and Amazon links embedded in her channel description. The creator maintains an engaged community through consistent video output, though specific upload frequency and content pillars are not detailed in available metadata. Marchand's reliance on affiliate revenue through LTK and Amazon aligns with common monetization patterns in the beauty vertical, where product recommendations and shoppable content drive creator earnings alongside platform ad revenue.
Who should partner with Selena Marchand?
Her affiliate monetization strategy—linking products through LTK and Amazon—indicates an audience receptive to shoppable beauty and fashion recommendations, suggesting demographic skew toward consumers actively purchasing cosmetics, skincare, and apparel. The creator's Canadian origin may correlate with geographic audience concentration in North America, though YouTube's global reach means international viewership is likely. Brand categories well-suited to her audience include cosmetics brands, skincare lines, beauty tools and devices, fashion retailers, and lifestyle e-commerce platforms. Brands seeking mid-tier beauty influencers with affiliate-ready audiences may find alignment with her channel's monetization model.