Starling Makeup

About Starling Makeup

Starling Makeup is a beauty content creator on YouTube with 454,000 subscribers and 98.5 million total views across 113 published videos. Based in Italy, the channel focuses on makeup artistry and beauty education. The creator maintains a bilingual presence, with exclusive Russian-language content available on Boosty, indicating an audience that extends beyond the primary YouTube platform. The channel's bio emphasizes makeup art as the core value proposition, positioning the content within the broader beauty education and tutorial space rather than lifestyle or entertainment-adjacent beauty content. With a cumulative view count exceeding 98 million, the channel demonstrates sustained audience engagement over its publishing history. The creator's decision to offer exclusive Russian-language content suggests deliberate audience segmentation and monetization strategy beyond YouTube's standard ad-revenue model, a pattern common among mid-tier beauty creators seeking to diversify income streams.

Starling Makeup's estimated sponsorship rates

Starling Makeup's estimated sponsorship rate for integrated YouTube video content ranges from $1,090 to $2,724, with a typical rate of $1,816 per video. This mid-tier pricing reflects the creator's 454,000-subscriber base and positions them within the competitive beauty category on YouTube. The rate estimate is algorithmic, derived from subscriber count combined with category-specific CPM benchmarks and platform-format multipliers; it has not yet been validated against actual brand-deal data. Beauty creators at this subscriber level typically command rates in this range, though actual pricing varies based on audience demographics, engagement metrics, and brand alignment. Compared to peers in the same niche—including Jiwon 지원 (470,000 subs), 해니 haeni beauty (478,000 subs), and 스완SWAN_현실남자관리 (496,000 subs)—Starling Makeup occupies the lower end of the mid-tier segment by subscriber count. Rates for beauty creators are sensitive to audience geography and language reach; the presence of Russian-language exclusive content may influence pricing for brands targeting Eastern European or Russian-speaking markets. For precise rate negotiation, factors such as recent video performance, audience retention metrics, and brand-audience fit should be considered alongside these estimates.

Who should partner with Starling Makeup?

Starling Makeup's audience of 454,000 subscribers is concentrated in the beauty category, with a demonstrated interest in makeup artistry, tutorials, and beauty education content. The creator's bilingual content strategy—English on YouTube and Russian on Boosty—indicates meaningful audience segments in both Western and Russian-speaking regions. This geographic and linguistic diversity is relevant for brands targeting multinational beauty audiences or those with specific regional expansion goals. Typical brand categories aligned with this creator's audience include cosmetics brands, makeup tool retailers, beauty education platforms, skincare product lines, and beauty subscription services. The 98.5 million total view count suggests consistent audience retention and repeat viewership, a metric that often correlates with higher engagement rates on sponsored content. Peer creators in the same niche—such as imane beauté (396,000 subs) and 제이미포유 Jaymeeforyou (411,000 subs)—operate at comparable scale, indicating a competitive but established market segment. The audience tier classification as mid-range reflects both subscriber count and the beauty category's typical engagement and CPM profiles. Brands considering partnerships should evaluate whether the creator's audience demographics align with their target market, particularly regarding age, gender, and geographic distribution.

Starling Makeup's growth and performance

Starling Makeup was first tracked on May 12, 2026, at 454,000 subscribers. The latest snapshot, also from May 12, 2026, shows 454,000 subscribers, representing zero net change over a one-day span. This single-day observation window is insufficient to establish growth trends or trajectory. Average view counts for the last 30 days are not yet available in the tracked data. To assess meaningful growth patterns, longer historical data spanning weeks or months would be required. Prospective brand partners should monitor the channel's subscriber and view metrics over an extended period to evaluate growth momentum and audience stability.

How our pricing estimate works for Starling Makeup

Starling Makeup's estimated sponsorship rate is calculated algorithmically based on subscriber count (454,000), category-specific CPM benchmarks for beauty content, and platform-format multipliers for YouTube integrated video placements. The estimate has not been calibrated against actual community data points (brand deals, creator disclosures, or survey responses), meaning it reflects statistical modeling rather than observed market transactions. For a detailed explanation of the CPM methodology, niche adjustments, and platform multipliers applied, see the /methodology page. This estimate should be treated as a starting reference point; actual rates depend on audience demographics, engagement metrics, content performance, brand fit, and negotiation factors not captured in algorithmic modeling.