What music YouTubers with 100K–250K subscribers get paid for sponsorships
InfluencerUnion market rates · based on 28 channels · updated 2026-10-20The union’s rate floorA dedicated sponsored video on a music channel this size should earn at least $2,299. A 60–90 second integration: at least $1,149.
Rates by format
Dedicated video$2,299 floor · $276–$27,546
Integration (60–90 s)$1,149 floor · $138–$13,773
Short / Reel$460 floor · $55–$5,509
Union floorTypical range
Rates shared by members
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Share a rate →Get the floor for your exact channel.Ranges are wide. Your own views and niche narrow it down.
How the union sets these numbers
- Average views of 28 music channels with 100K–250K subscribers (middle channel: 114.9K views), refreshed by IU at least every 30 days
- Floor: IU’s published pricing method at its low end — average views ÷ 1,000 × the niche’s rate per thousand views × the format
- Typical range: the same method, mid rate, for channels between the 25th (10.6K) and 75th (1.06M) percentile of views
- The floor is the level below which the union advises declining. Pages are published only with at least 20 channels