@FourSigmatic

@FourSigmatic Four Sigmatic Brand Materials Resource center for the brand materials. INCLUDING FOUNDER Download assets Use links below to access Four Sigmatic brand assets: High-resolution product images Nutritional panels Logos (both .AI and .PNG) Headshots of Tero Isokauppila Our Founder Meet Tero Tero Isokauppila is the Founder & CEO of Four Sigmatic –   a wellness company that created the Original Mushroom Coffee™ and helped tens of millions of people find focus, gut health, and a sense of calm. Tero’s roots are in Finland, as the 13th generation to grow and forage real foods on his family's farm. He later earned a degree in Chemistry, Business, and a Certificate in Plant-Based Nutrition at Cornell University. In 2012, Tero founded Four Sigmatic with the dream of infusing functional mushrooms to products Americans love, like coffee, tea and protein. After over a decade of growing Four Sigmatic the company is now the #1 mushroom coffee and protein brand, with over 100,000 5-star reviews and 100+ millions of cups sold. An expert in all things related to nutrition, mushrooms, and adaptogens. Tero is the author of three bestselling books: Healing Mushrooms, an educational cookbook from Avery Publishing, Healing Adaptogens, an educational health book from Hay House, and Santa Sold Shrooms, a children's book for adults about the magical origins of Santa Claus. Tero was chosen twice as one of the world’s Top 50 Food Activists by the Academy of Culinary Nutrition and has appeared in Time, Forbes, BuzzFeed, Vogue, Playboy, GQ, Harper’s Bazaar, and Bon Appétit. He is also a sought-after speaker, featured at Summit Series, Wanderlust, WME-IMG, Google, and the Fast Company Innovation Festival. He is also the co-founder of award winning biotech company Hiro Technologies. Tero splits his time between Austin, TX and his family farm in Finland with his wife and three young children. INTERVIEWS WITH TERO FORBES: FOUR SIGMATIC: THE HEALING POWER OF MUSHROOMS RICH ROLL: INTERVIEW WITH TERO ISOKAUPPILA TALKS AT GOOGLE: THE HEALING POWER OF MUSHROOMS THE URBAN MONK: LET'S GET FUNGI-ED UP WITH GUEST TERO ISOKAUPPILA BEN GREENFIELD: CRACKING THE CODE ON NATURE'S BEST KEPT SECRET SHAWN STEVENSON PODCAST: HEALING MUSHROOMS HAMPTON’S MAGAZINE: MEET THE FOUNDER OF FOUR SIGMATIC. WELLNESS MAMA: FASCINATING FUNGI & HOW TO USE MEDICINAL MUSHROOMS WITH TERO ISOKAUPPILA MUSCLE AND FITNESS: TERO ISOKAUPPILA, FOUR SIGMATIC, AND DRINKING MUSHROOMS THE JAMES ALTUCHER SHOW: WHAT PEOPLE WHO STUDY OPTIMAL HUMAN PERFORMANCE KNOW ABOUT HEALTH THAT YOU DON'T BLOOMBERG: THE NON-PSYCHEDELIC SHROOM BOOM Four Sigmatic in the media p]:leading-6 "> Our mushrooms are causing some buzz. Read Press Mentions National Educator Meet Danielle Danielle Ryan Broida, RH (AHG) is a key player in the worldwide mushroom movement. As a Registered Herbalist (RH) of the American Herbalists Guild (AHG), Certified Holistic Nutritionist, Instructor of Mycology, and National Educator of Four Sigmatic, Danielle is teaching the world about the importance of life on functional mushrooms. Prior to joining forces with Four Sigmatic, she received her BA in Environmental Studies and Philosophy from Whitman College. She went on to study Ayurveda in India and became a Certified Yoga Instructor on the banks of the Ganges River. She then worked with a Naturopathic Doctor in Indonesia where she became a Certified Raw Chef and Detox Coach. But it was leading trekking adventures into the backcountry of Thailand where she became particularly fascinated by herbal medicine (while also becoming fluent in Thai). After several years in Asia, she landed in Boulder, Colorado to formalize her education in holistic medicine. Upon completing her graduate studies at the Colorado School of Clinical Herbalism (CSCH), she opened her private practice where she worked with hundreds of clients specializing in a functional mushroom-based treatment for individuals with autoimmune conditions and chronic illness. She was invited to become the Instructor of Mycology at CSCH, where she still teaches. Danielle brings her passion and expertise in herbal medicine, clinical practice, teaching, formulation, and her deep love for fungi to everything she does. INTERVIEWS WITH DANIELLE ASKMEN: HOW TO KEEP YOUR BRAIN SHARP BYRDIE: SERIOUSLY, THIS TEA DECREASES STRESS, REDUCES INFLAMMATION, AND PROMOTES FOCUS EVER FORWARD PODCAST: BENEFITS OF MUSHROOMS AND SUPERFOODS OFF THE RECORD PODCAST: FINDING THE FUN IN FUNGI MUSHROOM REVIVAL PODCAST: MEDICINAL MUSHROOMS MODERN MAMAS PODCAST: SUPERPOWERS OF MUSHROOMS Looking to partner with us? p]:leading-6 "> For press inquiries please reach out to: foursigmatic@powerdigital.com Coffees Supplements Starter Kits { const data = productView( {isBundleProduct: false,id: 7269002772516,type: 'Ground Coffee',carouselImages: [{src: '//us.foursigmatic.com/cdn/shop/files/focus-ground-1-medium-pack-variant_e3d9fae9-bd2d-4888-a837-3ace8daf25f9.jpg?crop=center&height=700&v=1777553176&width=700',alt: 'Focus Ground Coffee - Dark'},{src: '//us.foursigmatic.com/cdn/shop/files/Benefits_-_Focus_Ground_Coffee_3ddabce8-b8fd-4c4f-a1ce-a46b31f76ce9.jpg?crop=center&height=700&v=1777553232&width=700',alt: 'Focus Ground Coffee - 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'6c16329dca323aa0c65437f8fe846dd2c39eff2d',discount: '28',servingPrice: '$1.11/Serving',cosmeticServingPriceSubscription: '$0.79/Serving'},,]},] }); const otpCodeRaw = ''; const subscriptionCodeRaw = ''; const normalizeCode = (value) => typeof value === 'string' ? value.trim() : ''; data.otpDiscountCode = normalizeCode(otpCodeRaw); data.subscriptionDiscountCode = normalizeCode(subscriptionCodeRaw); data.useSectionDiscountSettings = false; data.indexPriceSubFromSection = 0 === 1; data.indexPriceOtpFromSection = 0 === 1; data.getActiveDiscountCode = function() { const subscriptionCode = this.subscriptionDiscountCode; const otpCode = this.otpDiscountCode; if (this.enableSellingPlan) { return subscriptionCode || ''; } return otpCode || ''; }; data.handlePrimaryAction = async function() { const discountCode = this.getActiveDiscountCode(); if (discountCode) { await this.ensureDiscountSession(discountCode); await this.applyDiscountCodeToCart(discountCode); await this.addToCartWithDiscount(discountCode); return; } try { await this.addToCart(); } catch (error) { console.error('Add to cart failed', error); return; } await this.applyDiscountCodeToCart(''); }; data.applyDiscountCodeToCart = async function(discountCode) { const attributeKey = '_applied_discount_code'; const payload = { attributes: {} }; payload.attributes[attributeKey] = discountCode ? `${discountCode}` : ''; const routesRoot = window && window.Shopify && window.Shopify.routes && window.Shopify.routes.root; const prefix = typeof routesRoot === 'string' && routesRoot.length ? routesRoot : '/'; const formattedRoot = prefix.endsWith('/') ? prefix : `${prefix}/`; if (typeof fetch !== 'function') { return; } try { await fetch(`${formattedRoot}cart/update.js`, { method: 'POST', headers: { 'Content-Type': 'application/json', 'Accept': 'application/json' }, body: JSON.stringify(payload) }); } catch (error) { console.error('Unable to apply discount code to cart', error); return; } if (this.$store && this.$store.cart && typeof this.$store.cart.fetch === 'function') { try { await this.$store.cart.fetch(); } catch (error) { console.error('Unable to refresh cart after applying discount', error); } } }; data.ensureDiscountSession = async function(discountCode) { if (!discountCode) { return; } const discountEndpoint = `${formattedRoot}discount/${encodeURIComponent(discountCode)}`; try { await fetch(discountEndpoint, { credentials: 'include' }); } catch (error) { console.error('Unable to prime discount session', error); } }; data.addToCartWithDiscount = async function(discountCode) { if (this.isBundleProduct) { try { await this.loopHandleAddToCart(); } catch (error) { console.error('Bundle add to cart failed', error); return; } if (this.isQuickview && typeof this.close === 'function') { this.close(); } return; } if (!Array.isArray(this.variants) || !this.variants.length) { return; } if (!this.currentVariant || !this.currentVariant.available) { this.$dispatch('open-notify-me-modal', { variantId: this.currentVariant ? this.currentVariant.id : null }); return; } const properties = {}; if (this.variants.length > 1) { properties._variants = JSON.stringify( this.variants.map((variant) => ({ id: variant.id, title: variant.title })) ); } const sellingPlan = this.enableSellingPlan ? this.selectedSellingPlan : null; if (sellingPlan) { properties._sellingPlanName = `${sellingPlan.name}`; properties._sellingPlanId = `${sellingPlan.id}`; } properties._discount_code = `${discountCode}`; try { await this.$store.cart.addItem( { quantity: this.currentVariantQty, id: this.currentVariant.id, ...(sellingPlan ? { selling_plan: sellingPlan.id } : {}), properties }, 0 ); } catch (error) { console.error('Add to cart with discount failed', error); return; } this.close(); } if (this.$store && this.$store.ui && typeof this.$store.ui.toggleCartDrawer === 'function') { this.$store.ui.toggleCartDrawer(true); } }; return data; })() "> Focus Focus Ground Coffee - Dark Enhanced focus Sustained energy without jitters Regular caffeine Subscribe & SAVE 50% { if (!isBundleProduct && useSectionDiscountSettings && indexPriceSubFromSection && Number(50) > 0) { const variant = currentVariant || {}; const compareUnit = Number(variant.compareAtPriceInCents || variant.priceInCents || 0); return new Intl.NumberFormat('en-US', { style: 'currency', currency: 'USD' }).format(compareUnit / 100); } return fullPrice; })()" > { if (!isBundleProduct && useSectionDiscountSettings && indexPriceSubFromSection) { const discount = Number(50); if (discount > 0) { return new Intl.NumberFormat('en-US', { style: 'currency', currency: 'USD' }).format(Math.round(compareUnit * (100 - discount) / 100) / 100); } } return subscriptionPrice; })()" > Try Once SAVE 20% { if (!isBundleProduct && useSectionDiscountSettings && indexPriceOtpFromSection && Number(20) > 0) { } return fullPrice; })()" > { if (!isBundleProduct && useSectionDiscountSettings && indexPriceOtpFromSection) { const discount = Number(20); if (discount > 0) { } } return price; })()" > + quick add { const data = productView( {isBundleProduct: false,id: 7269002838052,type: 'Ground Coffee',carouselImages: [{src: '//us.foursigmatic.com/cdn/shop/files/balance-ground-1pack.jpg?crop=center&height=700&v=1777555679&width=700',alt: 'Balance Half Caf Ground Coffee - Medium'},{src: '//us.foursigmatic.com/cdn/shop/files/balance-ground-benefits.jpg?crop=center&height=700&v=1777555724&width=700',alt: 'Balance Half Caf Ground Coffee - Medium'},{src: '//us.foursigmatic.com/cdn/shop/files/Balance_Half_Caf_10oz_Lifestyle_1.jpg?crop=center&height=700&v=1777555725&width=700',alt: 'Balance Half Caf Ground Coffee - Medium'},{src: '//us.foursigmatic.com/cdn/shop/files/Balance_Half_Caf_10oz_Lifestyle_2.jpg?crop=center&height=700&v=1777555725&width=700',alt: 'Balance Half Caf Ground Coffee - Medium'},{src: 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'//us.foursigmatic.com/cdn/shop/files/balance-ground-4pack.jpg?crop=center&height=700&v=1777555680&width=700',alt: 'Balance Half Caf Ground Coffee - Medium'},trumbnail: '//us.foursigmatic.com/cdn/shop/files/balance-ground-4pack.jpg?crop=center&height=50&v=1777555680&width=50',price: '$80',priceInCents: 8000,cosmeticPriceOnetime: '$64',cosmeticPriceOnetimeInCents: 6400,compareAtPrice: '$80',compareAtPriceInCents: 8000,discount: '',servingPrice: '$1.54/Serving',isBestSeller: false,cosmeticServingPriceOnetime: '$1.23/Serving',freeShiping: false,main_variant_id: 40641575059492,qty: 4,sellingPlanAllocations: [{name: 'Deliver every 30 Days',variantId: '40641575125028',price: '$56',priceInCents: 5600,cosmeticPriceSubscription: '$40',cosmeticPriceSubscriptionInCents: 4000,sellingPlanId: 18234769444,sellingPlanGroupId: '0e45c84d04647e55d31ec4a70aac6b3b36d18bc5',discount: '30',servingPrice: '$1.08/Serving',cosmeticServingPriceSubscription: '$0.77/Serving'},{name: 'Deliver every 60 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} return; } return; } }); return; } const properties = {}; if (this.variants.length > 1) { ); } if (sellingPlan) { } try { { id: this.currentVariant.id, properties }, 0 ); } catch (error) { return; } this.close(); } } }; return data; })() "> Calm Balance Half Caf Ground Coffee - Medium Subscribe & SAVE 50% { } return fullPrice; })()" > { const discount = Number(50); if (discount > 0) { } } return subscriptionPrice; })()" > Try Once SAVE 20% { } return fullPrice; })()" > { const discount = Number(20); if (discount > 0) { } } return price; })()" > + quick add { const data = productView( {isBundleProduct: false,id: 7269003296804,type: 'Creamer',carouselImages: [{src: '//us.foursigmatic.com/cdn/shop/files/focus-creamer-chocolate-pack-variant.jpg?crop=center&height=700&v=1773260273&width=700',alt: 'Focus Creamer – Chocolate'},{src: 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'6c16329dca323aa0c65437f8fe846dd2c39eff2d',discount: '28',servingPrice: '$1.37/Serving',cosmeticServingPriceSubscription: '$0.98/Serving'}]},] }); const otpCodeRaw = ''; const subscriptionCodeRaw = ''; if (this.enableSellingPlan) { return subscriptionCode || ''; } return otpCode || ''; }; if (discountCode) { return; } try { await this.addToCart(); } catch (error) { return; } }; const payload = { attributes: {} }; if (typeof fetch !== 'function') { return; } try { method: 'POST', headers: { 'Accept': 'application/json' }, body: JSON.stringify(payload) }); } catch (error) { return; } try { await this.$store.cart.fetch(); } catch (error) { } } }; if (!discountCode) { return; } try { credentials: 'include' }); } catch (error) { } }; if (this.isBundleProduct) { try { } catch (error) { return; } this.close(); } return; } return; } }); return; } const properties = {}; if (this.variants.length > 1) { ); } if (sellingPlan) { } try { { id: this.currentVariant.id, properties }, 0 ); } catch (error) { return; } this.close(); } } }; return data; })() "> Focus Focus Elixir, Packets Subscribe & SAVE 50% { } return fullPrice; })()" > { const discount = Number(50); if (discount > 0) { } } return subscriptionPrice; })()" > Try Once SAVE 20% { } return fullPrice; })()" > { const discount = Number(20); if (discount > 0) { } } return price; })()" > + quick add let’s get social @FourSigmatic