The Cooking Amma

About The Cooking Amma

The Cooking Amma, operating under the handle @thecookingamma on YouTube, is a digital culinary platform focused on the preservation and dissemination of traditional Indian recipes. Managed by creator Subhangi, the channel positions itself as a repository for authentic Indian home cooking, blending historical culinary techniques with modern accessibility. With a total of 198 videos published, the channel serves as a structured archive for regional Indian cuisine, emphasizing the heritage and foundational flavors associated with the creator’s family background. The content strategy centers on instructional cooking, catering to an audience interested in the technical aspects of Indian gastronomy. As a creator-led brand, The Cooking Amma integrates the professional background of its founder—who identifies as a chef and entrepreneur—into its content delivery. The channel’s output is characterized by a focus on classic recipes, aiming to maintain the continuity of traditional cooking methods for a contemporary digital audience. By maintaining a consistent thematic focus on Indian culinary arts, the channel has established a significant presence within the food and drink category on YouTube, currently reaching a subscriber base of 2,740,000. The platform serves both as a resource for home cooks and as a documentation of regional culinary practices, reflecting the creator's stated objective to keep traditional cooking techniques relevant in the modern era.

The Cooking Amma's estimated sponsorship rates

The estimated market value for a sponsored video integration on The Cooking Amma ranges from $1,211 to $1,956, with a typical valuation of $1,491. These figures are derived from an algorithmic assessment of the channel’s audience scale and the prevailing cost-per-mille (CPM) benchmarks within the food and drink niche, which currently fluctuate between $13 and $21. The valuation is influenced by the channel’s 'mega' audience tier status, which encompasses 2,740,000 subscribers. Because historical average view data for the last 30 days is not available, the pricing model utilizes a subscriber-fallback metric based on a projected view count of 93,160. Several factors contribute to this rate structure. First, the niche-specific CPM for food and beverage content typically commands a premium due to the high intent of viewers seeking instructional or lifestyle-related content. Second, the creator's established authority as a chef and entrepreneur provides a level of brand safety and content quality that often justifies higher rates compared to general entertainment channels. Finally, the geographic focus on Indian cuisine allows for targeted brand partnerships, particularly with companies operating within the food, appliance, and lifestyle sectors in the Indian market. For a detailed breakdown of the valuation logic, please refer to our /methodology page.

Who should partner with The Cooking Amma?

The Cooking Amma commands a 'mega' tier audience, defined by its 2,740,000 subscribers. The channel’s primary demographic interest lies within the food and drink sector, specifically targeting individuals interested in traditional Indian home cooking and culinary heritage. Given the nature of the content, the audience likely overlaps with consumers interested in kitchen appliances, pantry staples, spice brands, and culinary education platforms. The channel’s reach is comparable to other prominent figures in the global food and drink niche, such as Geeta's Cooking (2,830,000 subscribers) and 도남이먹방Donam (2,350,000 subscribers). These peers represent a similar scale of influence within the culinary space, suggesting that The Cooking Amma’s audience is likely comprised of home cooks, food enthusiasts, and individuals seeking to replicate traditional recipes. While specific geographic and psychographic data points are not currently available, the channel’s focus on 'traditional recipes of India' suggests a strong concentration of viewers from the Indian subcontinent, as well as the global Indian diaspora. The audience engagement is centered around the utility of the content, with viewers utilizing the channel as a reference for authentic cooking techniques. Brands looking to engage this demographic would find alignment with companies in the kitchenware, grocery, and home-lifestyle industries, as these sectors mirror the practical, instructional nature of the channel’s video library.

The Cooking Amma's growth and performance

The growth data for The Cooking Amma is currently limited to a single snapshot taken on October 4, 2026. As of this date, the channel recorded a total of 2,740,000 subscribers. Because this represents the first and only data point currently tracked by our system, a longitudinal analysis of subscriber velocity or growth trends is not yet possible. The delta for the one-day period between the initial tracking and the latest snapshot is +0 subscribers. We do not yet have view-count history or historical subscriber growth charts to determine the channel's trajectory over time. Future updates will provide a more comprehensive view of the channel's growth patterns, including monthly subscriber acquisition rates and the impact of specific content releases on channel expansion. For now, the channel maintains a stable subscriber base of 2.74 million, reflecting a well-established presence in the food and drink category.

How our pricing estimate works for The Cooking Amma

The pricing and audience tier estimates provided for The Cooking Amma are generated through a proprietary algorithmic model. This model calculates the value of a creator's influence by synthesizing several key data points: total subscriber count, niche-specific CPM (cost-per-mille) benchmarks, and platform-specific multipliers for different content formats. In instances where specific performance metrics—such as recent average view counts—are unavailable, the algorithm utilizes a subscriber-fallback methodology to project engagement levels based on historical performance data from similar channels within the same category. The niche CPM band is determined by analyzing current advertising spend and engagement rates within the food and drink sector. These estimates are intended to provide a standardized, data-driven baseline for assessing potential partnership values. For a comprehensive explanation of how these variables are weighted and calculated to arrive at the final dollar range, please visit our /methodology page.