The Cooking Amma
@thecookingamma· YouTube·Food & Drink·India· data refreshed 2026-10-29View channel ↗- Subscribers
- 2.74M
- Average views
- 4.17K last 3 videos
- 90-day growth
- +0.0%
- Brand partners seen
- 0
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$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
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About The Cooking Amma
The Cooking Amma (@thecookingamma) is a food & drink creator on YouTube based in India, with 2.74M subscribers, 10.3M total views and 209 videos.
Welcome to TCA – The Traditional Recipes of India! 🇮🇳🍲 I’m Subhangi, a Chef & Entrepreneur, inspired by my mother’s love for food. At TCA, I bring you the essence of Indian home cooking with authentic flavors, traditional recipes, and timeless cooking techniques. 🌿 What you’ll find here: ✅ Classic Indian recipes made simple ✅ Traditional flavors with a modern twist ✅ A journey through India’s rich culinary heritage Join me on this flavorful adventure, and let’s keep the traditions alive—one recipe at a time! Don’t forget to subscribe and hit the bell icon for delicious updates. 🔔🍛 📱 Follow me on Instagram: https://www.instagram.com/thecookingamma/ #TCA #TheCookingAmma #TraditionalRecipes #IndianFood
The Cooking Amma, operating under the handle @thecookingamma on YouTube, is a digital culinary platform focused on the preservation and dissemination of traditional Indian recipes. Managed by creator Subhangi, the channel positions itself as a repository for authentic Indian home cooking, blending historical culinary techniques with modern accessibility. The content strategy centers on instructional cooking, catering to an audience interested in the technical aspects of Indian gastronomy. As a creator-led brand, The Cooking Amma integrates the professional background of its founder—who identifies as a chef and entrepreneur—into its content delivery. The channel’s output is characterized by a focus on classic recipes, aiming to maintain the continuity of traditional cooking methods for a contemporary digital audience. The platform serves both as a resource for home cooks and as a documentation of regional culinary practices, reflecting the creator's stated objective to keep traditional cooking techniques relevant in the modern era.
Who should partner with The Cooking Amma?
The channel’s primary demographic interest lies within the food and drink sector, specifically targeting individuals interested in traditional Indian home cooking and culinary heritage. Given the nature of the content, the audience likely overlaps with consumers interested in kitchen appliances, pantry staples, spice brands, and culinary education platforms. These peers represent a similar scale of influence within the culinary space, suggesting that The Cooking Amma’s audience is likely comprised of home cooks, food enthusiasts, and individuals seeking to replicate traditional recipes. While specific geographic and psychographic data points are not currently available, the channel’s focus on 'traditional recipes of India' suggests a strong concentration of viewers from the Indian subcontinent, as well as the global Indian diaspora. The audience engagement is centered around the utility of the content, with viewers utilizing the channel as a reference for authentic cooking techniques. Brands looking to engage this demographic would find alignment with companies in the kitchenware, grocery, and home-lifestyle industries, as these sectors mirror the practical, instructional nature of the channel’s video library.