SULLIVAN

About SULLIVAN

Sullivan, operating under the handle @sullivan_yt, is a YouTube creator focused on the home renovation and lifestyle niches. The channel centers on the restoration of an 1820 farmhouse located in the French mountains, a project undertaken by Sullivan and his wife, Clara. The content documentation emphasizes themes of nature, historical preservation, and the pursuit of a simple life, positioning the channel within the broader DIY and home-improvement category. With a total of 118 videos published to date, the channel has accumulated 23,398,820 total views. The production style leans into long-form storytelling, documenting the technical and aesthetic challenges of renovating a period property. By focusing on the structural and lifestyle-oriented aspects of farmhouse living, Sullivan has cultivated a specific audience interested in heritage restoration and rural living. The creator maintains a presence on Instagram under the same handle and utilizes a dedicated professional email address for inquiries. As of the most recent data, the channel holds a subscriber base of 110,000. The content serves as both a technical resource for DIY enthusiasts and a lifestyle narrative for viewers interested in the transition to mountain-based, sustainable living. While the channel's primary focus is the farmhouse renovation, the secondary lifestyle category suggests a broader appeal to viewers interested in interior design, historical architecture, and the logistical realities of remote, off-grid or rural maintenance.

SULLIVAN's estimated sponsorship rates

The estimated market rate for a video integration on @sullivan_yt ranges from $266 to $430, with a typical valuation of $327 per placement. These figures are derived from an algorithmic assessment of the channel’s current subscriber count of 110,000 and a niche-specific CPM band ranging between $13 and $21, with an anchor point of $16. Several factors influence this pricing structure compared to peers in the home-improvement sector. First, the channel’s niche—home renovation and historical farmhouse restoration—commands a higher CPM than general lifestyle content due to the high intent of the audience, who are frequently in the market for tools, materials, and home-improvement services. Second, the channel’s total view count of 23,398,820 over 118 videos indicates a strong historical performance, suggesting that individual videos maintain long-term relevance and searchability. Because current 30-day average view data is not available, these estimates rely on a subscriber-fallback model, which provides a baseline expectation for reach. The valuation reflects the mid-tier audience classification, balancing the creator’s established subscriber base against the specific engagement metrics typical of the DIY category. Advertisers should note that pricing may fluctuate based on the specific format of the integration, such as dedicated reviews versus organic mentions, and the seasonality of the home-improvement market. For a comprehensive breakdown of how these variables interact to produce these figures, please refer to the InfluencerUnion methodology page.

Who should partner with SULLIVAN?

The audience for @sullivan_yt is primarily composed of individuals interested in home renovation, historical architecture, and self-sufficient living. Given the channel’s focus on an 1820 farmhouse, the demographic likely overlaps with DIY enthusiasts, woodworking hobbyists, and those interested in sustainable building practices. Brand categories that align with this audience include power tool manufacturers, hardware retailers, home-improvement software, and sustainable living products. The channel’s content also appeals to those interested in the 'simple life' movement, making it a suitable platform for brands in the outdoor gear, home decor, and rural lifestyle sectors. When compared to peer creators such as Marcenaria C&P (107,000 subscribers) and Pros DIY (107,000 subscribers), Sullivan occupies a similar mid-tier position within the DIY ecosystem. The audience size is comparable to other specialized creators like ModernMilt DIY, Tools, Home Improvement (106,000 subscribers) and Мой Дом ОБЗОР (113,000 subscribers), suggesting a stable and dedicated viewer base. Unlike creators focused on rapid-fire tutorials, Sullivan’s audience is likely accustomed to long-form, narrative-driven content, which often results in higher trust and brand affinity. This demographic is generally characterized by a high degree of patience and interest in the 'process' of creation, making them receptive to brands that emphasize durability, quality, and long-term value. The intersection with the lifestyle category further expands the potential for partnerships with brands focused on home aesthetics and the rural living experience, distinguishing the channel from purely technical DIY channels like Pindi Sidhu Farm (115,000 subscribers).

SULLIVAN's growth and performance

As of the most recent data snapshot on October 4, 2026, the channel @sullivan_yt maintained a total of 110,000 subscribers. The available tracking history for this creator is limited to a single snapshot taken on this date. Consequently, we do not yet have a longitudinal view-count history or a multi-day growth trajectory to calculate a specific subscriber growth rate or velocity. The current data point confirms the channel’s standing as a mid-tier creator within the home-improvement and lifestyle categories. Future tracking will provide the necessary delta to determine the channel’s month-over-month growth and audience acquisition trends. Without historical data points prior to October 2026, it is not possible to determine the channel’s historical growth rate or the impact of specific video releases on subscriber acquisition. The current snapshot serves as the baseline for all future performance analysis on the InfluencerUnion platform.

How our pricing estimate works for SULLIVAN

The valuation and audience insights presented for @sullivan_yt are generated through a standardized algorithmic process. This model calculates the estimated market value for a video integration by multiplying the creator’s subscriber count by a niche-specific CPM band and applying multipliers based on platform-specific format data. In instances where recent 30-day view counts are unavailable, the system utilizes a subscriber-fallback model to maintain a conservative estimate of reach and engagement. The niche CPM band of $13–$21 is determined by analyzing historical performance data across the home-improvement and DIY categories, ensuring the valuation remains grounded in current market trends. This algorithmic approach is designed to provide an objective, data-driven baseline for brand partnerships, minimizing the impact of subjective variables. For a detailed explanation of the variables, confidence intervals, and the mathematical framework used to arrive at these figures, please consult the InfluencerUnion methodology page.