SULLIVAN

@sullivan_yt· YouTube·Home & Lifestyle· data refreshed 2026-10-26View channel ↗

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Subscribers: 110K
Average views: 99.1K
90-day growth: +0.0%
Brand partners seen: 0

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About SULLIVAN

SULLIVAN (@sullivan_yt) is a home & lifestyle creator on YouTube, with 110K subscribers, 23.5M total views and 118 videos.

Renovation, nature and simple life My name is Sullivan and my wife Clara. We are renovating an old 1820 farmhouse in the French mountains - Instagram : sullivan_yt

Sullivan, operating under the handle @sullivan_yt, is a YouTube creator focused on the home renovation and lifestyle niches. The content documentation emphasizes themes of nature, historical preservation, and the pursuit of a simple life, positioning the channel within the broader DIY and home-improvement category. The production style leans into long-form storytelling, documenting the technical and aesthetic challenges of renovating a period property. By focusing on the structural and lifestyle-oriented aspects of farmhouse living, Sullivan has cultivated a specific audience interested in heritage restoration and rural living. The creator maintains a presence on Instagram under the same handle and utilizes a dedicated professional email address for inquiries. The content serves as both a technical resource for DIY enthusiasts and a lifestyle narrative for viewers interested in the transition to mountain-based, sustainable living. While the channel's primary focus is the farmhouse renovation, the secondary lifestyle category suggests a broader appeal to viewers interested in interior design, historical architecture, and the logistical realities of remote, off-grid or rural maintenance.

Who should partner with SULLIVAN?

The audience for @sullivan_yt is primarily composed of individuals interested in home renovation, historical architecture, and self-sufficient living. Brand categories that align with this audience include power tool manufacturers, hardware retailers, home-improvement software, and sustainable living products. The channel’s content also appeals to those interested in the 'simple life' movement, making it a suitable platform for brands in the outdoor gear, home decor, and rural lifestyle sectors. Unlike creators focused on rapid-fire tutorials, Sullivan’s audience is likely accustomed to long-form, narrative-driven content, which often results in higher trust and brand affinity. This demographic is generally characterized by a high degree of patience and interest in the 'process' of creation, making them receptive to brands that emphasize durability, quality, and long-term value.