Smosh

About Smosh

Smosh is a comedy-focused YouTube channel with 27.1 million subscribers and over 11.3 billion total views across 2,264 published videos. The channel operates on a Friday release schedule featuring recurring formats including Bit City and Spud Hut, with membership available for exclusive extended content. As one of the largest comedy channels on YouTube by subscriber count, Smosh occupies a significant position in the platform's entertainment ecosystem.

The channel's content strategy centers on sketch comedy and entertainment-driven formats. The membership model indicates a dual monetization approach: ad-supported free content paired with subscriber-exclusive material. With a catalog spanning thousands of videos, Smosh has built a substantial archive of comedy content that continues to accumulate views across its back catalog.

Smosh's scale places it among the most-subscribed comedy creators globally. The channel's longevity—evidenced by its 2,264-video catalog—suggests sustained audience retention and consistent production output. The Friday scheduling indicates a predictable release cadence designed to maintain viewer engagement and platform algorithmic visibility.

Smosh's estimated sponsorship rates

Smosh's estimated rate for a single integrated YouTube video ranges from $21,463 (low) to $53,658 (high), with a typical estimate of $35,772. This pricing reflects the creator's high audience tier classification, driven primarily by the 27.1 million subscriber base.

Several factors position Smosh at the upper end of comedy creator rates. Subscriber count is the dominant variable: at 27.1 million, Smosh substantially exceeds most peers in the comedy niche—Saturday Night Live has 17.1 million subscribers, while TheHectorino (12.5 million), Kapil Sharma (10 million), and MostlySane (7.26 million) all fall below. This scale advantage translates directly into higher estimated rates.

Comedy as a category typically commands moderate-to-strong CPM rates depending on audience geography and advertiser demand. YouTube's platform multipliers and format-specific adjustments further influence the estimate. The rate range reflects uncertainty inherent in algorithmic estimation; actual negotiated rates may vary based on brand alignment, content performance metrics, and campaign-specific requirements. Brands should note that these figures represent integrated sponsorship placements within video content, not display advertising or affiliate arrangements.

Who should partner with Smosh?

Smosh reaches 27.1 million YouTube subscribers, positioning the channel within the high audience tier for comedy creators. The audience composition skews toward comedy and entertainment consumers, with secondary interest in sketch-based and recurring-format content.

Brand categories well-suited to Smosh's audience include consumer electronics, streaming services, energy drinks, snack foods, and entertainment-adjacent products. The Friday release schedule and membership model suggest an audience with both casual viewing habits and demonstrated willingness to pay for exclusive content—a signal of engagement depth beyond passive consumption.

Comparatively, Smosh's subscriber base exceeds all listed peers in the comedy niche. Saturday Night Live, the closest competitor, has 17.1 million subscribers; TheHectorino (12.5 million) and Kapil Sharma (10 million) represent the next tier. This scale advantage indicates Smosh's appeal spans a broader demographic than many comedy-focused channels, likely including both younger viewers and adults who consume sketch comedy across multiple formats.

The 11.3 billion total views across the channel's lifetime indicate sustained audience interest and algorithmic favor. However, we do not yet have view-count history or recent engagement metrics (average views per video, engagement rate, audience retention data) that would allow more granular audience quality assessment. Brands evaluating Smosh should request current performance analytics directly from the channel.

Smosh's growth and performance

Our tracking data spans only one day (May 11, 2026), showing Smosh at 27.1 million subscribers with no change during that period. This single snapshot is insufficient to characterize growth trajectory, velocity, or seasonal patterns. To assess whether Smosh is in an expansion, plateau, or decline phase would require historical data across weeks or months.

The channel's 2,264 published videos and 11.3 billion cumulative views indicate long-term audience accumulation, but we cannot determine whether recent growth is accelerating, stable, or slowing without multi-point historical snapshots. Brands interested in Smosh should request subscriber growth data, recent video performance trends, and audience retention metrics directly from the channel or through YouTube Analytics.

How our pricing estimate works for Smosh

Smosh's estimated rates are calculated algorithmically based on subscriber count (27.1 million), niche category (comedy), platform (YouTube), and format (integrated video sponsorship). The estimate applies a niche-specific CPM multiplier and platform-format adjustments to derive the low, typical, and high range.

This estimate is calibrated against zero community data points—meaning no prior brand deals or negotiated rates for Smosh have been recorded in our database. As a result, the estimate relies entirely on algorithmic modeling rather than empirical pricing data. Actual rates may differ based on factors including audience geography, recent video performance, brand fit, campaign length, and negotiation dynamics.

For a detailed explanation of the CPM model, multiplier methodology, and confidence intervals, see our /methodology page. Brands should treat these figures as a starting reference point, not a binding quote. Direct outreach to Smosh for current rate cards and performance data is recommended before campaign planning.