Placar

About Placar

Placar is a long-standing media entity operating on YouTube under the handle @placar. With a legacy spanning 56 years, the brand has transitioned from traditional sports journalism into digital video content, focusing on Brazilian football culture. The channel serves as a centralized hub for news regarding professional football clubs, the transfer market—commonly referred to as 'mercado da bola'—and comprehensive match-day results. The content strategy emphasizes behind-the-scenes access and timely updates for supporters of various teams. As of the most recent data, the channel has published 10,282 videos, reflecting a high-frequency production model typical of news-oriented sports outlets. The channel has accumulated 103,581,165 total views, indicating a significant historical footprint in the sports media landscape. Currently, the channel maintains a subscriber base of 329,000. The editorial focus remains strictly on sports, with no secondary category diversification, positioning the channel as a specialized resource for fans seeking consistent updates on the Brazilian football ecosystem. By leveraging decades of brand recognition, Placar maintains a consistent presence in the sports category, prioritizing volume and topical relevance to sustain its audience engagement.

Placar's estimated sponsorship rates

The estimated market rate for a video integration on the Placar YouTube channel ranges from $89 to $159 per placement, with a typical valuation of $119. These figures are derived from an algorithmic assessment of the channel's performance metrics, specifically utilizing an average view count of 9,917 per video. The pricing structure is heavily influenced by the channel's niche CPM band, which currently sits between $9 and $16, with an anchor point of $12. Several factors contribute to these rate determinations. First, the high volume of content—over 10,000 videos—establishes a predictable delivery cadence for potential partners. Second, the sports category in Brazil commands specific market demand, though the rate is moderated by the current average view-per-video metric. Compared to other creators in the sports niche, Placar’s mid-tier audience status places it in a competitive bracket for brands targeting domestic football fans. While the subscriber count is substantial at 329,000, the final rate calculation prioritizes the actualized reach of recent content rather than aggregate subscriber totals. Advertisers should note that these figures represent baseline estimates for standard integrations. For a comprehensive breakdown of how these variables interact to produce these specific dollar ranges, please refer to our /methodology page.

Who should partner with Placar?

Placar commands a mid-tier audience within the YouTube sports ecosystem, primarily composed of Brazilian football enthusiasts. The channel's content is tailored for viewers interested in club-specific news, transfer market updates, and match analysis. This demographic is highly valuable for brands operating in sectors such as sports betting, fan engagement platforms, digital sports media, and consumer goods associated with football culture. The audience profile aligns with other creators in the sports niche, such as Javou (316,000 subscribers) and Kings League Brazil (418,000 subscribers). These peers represent a similar competitive landscape where creators compete for the attention of sports-focused viewers. Unlike creators such as 尼克星拳擊 (438,000 subscribers) or ちろる (205,000 subscribers), whose content may lean toward specific combat sports or localized team coverage, Placar maintains a broader focus on the Brazilian football market. This allows for a more generalized appeal to fans of various clubs rather than a singular team or sport. The audience is characterized by a consistent interest in daily news cycles, which necessitates high-frequency content updates. Advertisers looking to reach this demographic can expect a viewership that is deeply embedded in the local sports culture, providing a stable environment for brand integrations that require high topical relevance and consistent, long-term exposure.

Placar's growth and performance

The growth trajectory for Placar is currently monitored through a snapshot system. Our most recent data point was recorded on 2026-08-14, at which time the channel held 326,000 subscribers. A comparison against the initial tracking date of 2026-08-14 reveals a delta of 0 subscribers over the observed one-day span. Because the tracking window is limited to this single 24-hour period, we do not yet have a longitudinal view-count history or a long-term subscriber growth rate to determine velocity trends. The current snapshot indicates a stable audience size, consistent with a mature channel that has already established its primary viewership base over its 56-year history. Future updates will provide a clearer picture of subscriber acquisition patterns and content performance trends as more data points are collected over time.

How our pricing estimate works for Placar

The pricing estimates provided for Placar are generated using a proprietary algorithmic model designed to standardize creator valuation across the InfluencerUnion database. This model calculates the value of a video integration by multiplying the channel's average view count—in this case, 9,917 views—by a niche-specific Cost Per Mille (CPM) band. For this channel, we have applied a CPM band of $9 to $16, with an anchor of $12, to reflect the current market conditions for sports-related content on YouTube. The algorithm also incorporates platform-specific multipliers and format-specific adjustments to ensure the estimate accounts for the nature of the content being produced. These figures are intended to provide an objective, data-driven baseline for potential partnerships. For a detailed explanation of the variables, confidence intervals, and the mathematical framework used to derive these figures, please visit our /methodology page.