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3.04M
Subscribers
16.2K
Average views
across 9 recent videos
0.5%
Reach quality
of subscribers watch, on average
Below typical for mega-sized channels
Below the mega median for mega-sized channels — a large subscriber count that comparatively few videos reach.
2.66B
Total views
45K
Videos
2026-10-03
Data updated
9-video sample
About
The National Hockey League (NHL) is a professional ice hockey league in North America, established in 1917. It comprises 32 teams across the U.S. and Canada, divided into the Eastern and Western Conferences with two divisions each. Renowned for its fast-paced gameplay and top talent, the NHL culminates each season in the Stanley Cup Playoffs, where teams compete for the prestigious Stanley Cup. NHL fans are known for their passion, creating an electrifying atmosphere at games filled with traditions and rivalries. The league also supports community engagement through youth hockey programs, solidifying its place in North American sports culture.
About NHL
The National Hockey League (NHL) maintains a verified presence on YouTube under the handle @nhl, serving as the official digital repository for North America’s premier professional ice hockey organization. Established in 1917, the league encompasses 32 franchises distributed across the United States and Canada, organized into Eastern and Western Conferences. The channel functions as a central hub for league-sanctioned content, documenting the high-intensity gameplay that defines the sport. With a library of 45,031 videos, the channel provides extensive coverage of the regular season and the Stanley Cup Playoffs, the latter of which serves as the league's annual competitive apex. Beyond match highlights and game-day footage, the channel archives historical moments, player profiles, and league-wide initiatives. The content strategy emphasizes the fast-paced nature of professional hockey, catering to a global fanbase that follows specific team rivalries and long-standing league traditions. As an institutional entity, the @nhl channel acts as a primary media touchpoint for the league's community engagement efforts, including youth hockey development programs and promotional outreach. The scale of the channel—totaling 2,655,264,774 views—reflects its role as the definitive source for NHL-related digital media, bridging the gap between live broadcast events and on-demand digital consumption for a dedicated sports-focused audience.
NHL's estimated sponsorship rates
The estimated market rate for a video integration on the @nhl YouTube channel ranges from $145 to $259, with a typical valuation of $194 per placement. These figures are derived from an algorithmic assessment of the channel’s current performance metrics, specifically anchoring to a niche CPM band of $9 to $16. Several factors influence this pricing structure compared to other sports-category creators. Primarily, the channel’s status as an official league entity provides a high level of brand safety and content authority, which often commands a premium in advertising markets. The valuation is further supported by a high-confidence average view count of 16,162 per video, which serves as the baseline for the projected reach of any sponsored integration. While the channel possesses a massive subscriber base of 3,040,000, the pricing model prioritizes recent engagement patterns over total historical reach to ensure accuracy. The niche CPM reflects the specific value of the sports-entertainment sector, where audience interest is highly concentrated around seasonal events and specific team loyalties. Advertisers looking to engage with this audience should note that these rates are calculated based on standard video integration formats. Variations in campaign scope, such as exclusive sponsorships or multi-video series, may adjust these figures. For a detailed breakdown of the variables used to determine these estimates, refer to our methodology page.
Who should partner with NHL?
The audience for the @nhl channel is characterized by its deep engagement with professional sports, specifically ice hockey. As a mega-tier channel with 3,040,000 subscribers, the demographic profile aligns with traditional sports media consumers who prioritize real-time updates, game highlights, and long-form analysis of league performance. The audience displays high retention rates during the NHL season, with interest peaking during the Stanley Cup Playoffs. This viewership is geographically concentrated in North America, reflecting the league’s footprint, though it maintains a significant international following among hockey enthusiasts. When compared to peer creators in the sports category, such as Infinity Riderzz (3,070,000 subscribers) and Álex Segura LR (3,540,000 subscribers), the @nhl channel occupies a unique position as a rights-holding institution rather than an individual creator. Other peers in the sports niche, such as Exatlón México (2,680,000 subscribers) and ViX (2,130,000 subscribers), demonstrate that while individual athletes and competition-based shows capture significant attention, institutional channels like @nhl provide a consistent, year-round content stream that stabilizes audience interest. Brand categories that typically find alignment with this audience include sports apparel, equipment manufacturers, betting and fantasy sports platforms, and automotive partners. The audience's affinity for team-based rivalries and historical league data makes them a highly segmented group for advertisers seeking to reach sports-focused demographics with high brand-loyalty metrics.
NHL's growth and performance
The @nhl YouTube channel has demonstrated steady growth over the most recent tracking period. Between July 24, 2026, and October 3, 2026, the channel’s subscriber count increased from 3,030,000 to 3,040,000. This represents a net gain of 10,000 subscribers over a 71-day span. Given the channel's established status and massive existing subscriber base, this growth trajectory indicates a consistent acquisition of new viewers, likely driven by seasonal interest and the ongoing output of high-volume content. We do not yet have historical view-count data for this specific period to correlate these subscriber gains with specific video releases or league events. However, the current data points confirm that the channel maintains a positive growth trend within the competitive sports category, effectively converting viewers into subscribers despite the maturity of the account.
How our pricing estimate works for NHL
The pricing estimates and audience classifications provided for @nhl are generated using InfluencerUnion’s proprietary algorithmic framework. This system calculates the value of a creator’s inventory by synthesizing multiple data points, including total subscriber count, niche-specific CPM (Cost Per Mille) bands, and platform-specific performance multipliers. For this profile, we utilized a high-confidence average view count of 16,162 to establish the baseline reach for video integrations. The 'mega' audience tier classification is determined by comparing the channel’s subscriber volume against our broader database of creators. All financial estimates are intended to reflect current market conditions within the sports-entertainment niche and are subject to adjustment based on real-time platform data. For a comprehensive explanation of how we process these metrics and calculate our valuation ranges, please refer to our methodology page.