NHL
@nhl· YouTube·Sports·United States· data refreshed 2026-11-07View channel ↗- Subscribers
- 3.07M
- Average views
- 72.7K last 12 videos
- 90-day growth
- +1.0%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
- ☐ Reach matches real views
- ☐ No fraud record
- ☐ Category is accurate
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About NHL
NHL (@nhl) is a sports creator on YouTube based in United States, with 3.07M subscribers, 2.77B total views and 45.9K videos.
The National Hockey League (NHL) is a professional ice hockey league in North America, established in 1917. It comprises 32 teams across the U.S. and Canada, divided into the Eastern and Western Conferences with two divisions each. Renowned for its fast-paced gameplay and top talent, the NHL culminates each season in the Stanley Cup Playoffs, where teams compete for the prestigious Stanley Cup. NHL fans are known for their passion, creating an electrifying atmosphere at games filled with traditions and rivalries. The league also supports community engagement through youth hockey programs, solidifying its place in North American sports culture.
The National Hockey League (NHL) maintains a verified presence on YouTube under the handle @nhl, serving as the official digital repository for North America’s premier professional ice hockey organization. The channel functions as a central hub for league-sanctioned content, documenting the high-intensity gameplay that defines the sport. Beyond match highlights and game-day footage, the channel archives historical moments, player profiles, and league-wide initiatives. The content strategy emphasizes the fast-paced nature of professional hockey, catering to a global fanbase that follows specific team rivalries and long-standing league traditions. As an institutional entity, the @nhl channel acts as a primary media touchpoint for the league's community engagement efforts, including youth hockey development programs and promotional outreach.
Who should partner with NHL?
The audience for the @nhl channel is characterized by its deep engagement with professional sports, specifically ice hockey. This viewership is geographically concentrated in North America, reflecting the league’s footprint, though it maintains a significant international following among hockey enthusiasts. Brand categories that typically find alignment with this audience include sports apparel, equipment manufacturers, betting and fantasy sports platforms, and automotive partners. The audience's affinity for team-based rivalries and historical league data makes them a highly segmented group for advertisers seeking to reach sports-focused demographics with high brand-loyalty metrics.