11.1M
Subscribers
3.58B
Total views
1.54K
Videos
—
Avg views (recent)
not yet captured
About Meli Rico
Meli Rico, operating under the handle @melirico on YouTube, is a prominent entertainment creator based in Mexico. With a substantial audience of 11,100,000 subscribers, Meli Rico has established a significant presence within the digital content landscape. The channel has accumulated a total of 3,580,025,141 views across 1,536 published videos. While the primary language of the content is not specified in the available data, the creator's base in Mexico suggests a potential focus on Spanish-speaking audiences. The channel's content is categorized primarily as entertainment, indicating a broad scope that may encompass various formats such as vlogs, challenges, comedic skits, or other engaging material designed for general audience appeal. The creator's consistent output, evidenced by the high video count, contributes to its established position within the entertainment niche on YouTube.
Meli Rico's estimated sponsorship rates
The estimated algorithmic price for a video integration on Meli Rico's YouTube channel ranges from $3,397 to $6,038, with a typical rate around $4,529. This valuation places Meli Rico in the 'mega' audience tier, reflecting the channel's substantial subscriber count of 11,100,000. Several factors contribute to this rate estimate. The entertainment niche, Meli Rico's primary content category, generally commands a CPM band of $9-16, with an anchor CPM of $12. The pricing model utilizes a basis of 377,400 views, derived from a subscriber fallback mechanism due to the unavailability of recent average view data. This view estimate, while providing a foundational metric, is noted to have low confidence. The creator's geographic location in Mexico may also influence pricing, as regional market dynamics and advertiser demand can vary. Compared to peers like Foltyn or Lâm Vlog, who operate in similar subscriber ranges within the entertainment category, Meli Rico's rates align with the market value for creators at this scale. For a detailed breakdown of the pricing methodology, refer to the /methodology page.
Who should partner with Meli Rico?
Meli Rico's audience of 11,100,000 subscribers positions the channel firmly within the mega-creator tier, attracting a broad demographic interested in entertainment content. While specific demographic data is not available, the channel's categorization suggests an appeal to general audiences seeking engaging and diverse video content. Brands targeting wide consumer bases, particularly those with an interest in lifestyle, humor, or general interest topics, may find Meli Rico's platform suitable. Potential brand categories that could align with this audience include consumer packaged goods, streaming services, mobile gaming, fashion and apparel, and general e-commerce platforms. The creator's base in Mexico indicates a strong connection to a Latin American audience, which could be a key consideration for brands looking to penetrate or strengthen their presence in this region. In comparison to similar entertainment channels such as Universal Pictures or Michou, Meli Rico maintains a comparable reach within the entertainment sector, offering access to a significant and engaged viewership.
Meli Rico's growth and performance
Meli Rico's subscriber growth history indicates a stable period based on the available data. The channel was first tracked on 2026-06-08, at which point it had 11,100,000 subscribers. The latest snapshot, also taken on 2026-06-08, shows the subscriber count remaining at 11,100,000. This provides a snapshot of the channel's status over a one-day period, with a delta of zero subscribers. We do not yet have historical data spanning a longer period to assess long-term growth trends or fluctuations. Additionally, average views for the last 30 days are not available at this time, which would typically provide further insight into recent content performance and audience engagement. Future tracking will provide more comprehensive data on subscriber and view count changes over time.
How our pricing estimate works for Meli Rico
The estimated creator rates for Meli Rico are generated through a proprietary algorithmic model developed by InfluencerUnion. This model calculates a price range for integrated video content on YouTube, taking into account several key variables. The primary inputs include the creator's subscriber count, which is 11,100,000 for Meli Rico, and a niche-specific CPM (Cost Per Mille) band. For entertainment content, the niche CPM band is estimated between $9 and $16, with an anchor CPM of $12. The algorithm also incorporates platform-specific multipliers for YouTube and format-specific adjustments for integrated video content. In Meli Rico's case, the view count used for the estimate is 377,400, derived from a subscriber fallback mechanism due to the absence of recent average view data, which results in a low confidence score for this specific view basis. The model classifies Meli Rico into the 'mega' audience tier based on subscriber volume. For a comprehensive explanation of the data inputs, calculations, and confidence scoring, please refer to our detailed methodology page at /methodology.