미아 Mia

About 미아 Mia

미아 (Mia) operates a beauty-focused YouTube channel with 357,000 subscribers and over 102 million total views across 959 published videos. Based in South Korea, the channel centers on product reviews and purchasing guidance, with Mia testing items before recommending them to viewers. The channel's stated premise—helping audiences decide whether to buy products by providing honest firsthand assessments—positions it within the practical beauty-review segment rather than tutorial or entertainment-driven beauty content.

The bio indicates a personal shopping philosophy: "When I see something cute, I buy it first" (translated from Korean), followed by an offer to test products and provide candid feedback to prevent viewer regret. This approach suggests the channel targets cost-conscious or decision-averse beauty consumers who value peer validation before purchase. With nearly 103 million cumulative views, the channel has built measurable reach within the Korean beauty YouTube ecosystem. Business inquiries are directed to, and Mia maintains a secondary presence on Instagram (@hermia24).

미아 Mia's estimated sponsorship rates

Estimated integrated video rates for 미아 range from $857 (low) to $1,428 (typical) to $2,142 (high), based on the channel's 357,000-subscriber count and beauty-category CPM benchmarks. These figures reflect a mid-tier audience classification within the beauty niche.

Several factors influence this pricing band. First, subscriber count places Mia within a competitive peer group: comparable beauty creators like 데일리 미라클 (384,000 subs), imane beauté (396,000 subs), and 뷰티숨 BEAUTYSOOM (346,000 subs) operate at similar scale. Second, the beauty category typically commands moderate CPM rates—higher than general lifestyle but lower than finance or technology niches—due to strong brand affinity but variable advertiser demand across geographies. Third, geographic origin (South Korea) and primary language context may influence advertiser pool composition and regional CPM rates. Fourth, the review-driven format—product testing and purchasing guidance—aligns with direct-response advertising, which can support competitive rates when matched with relevant brand partnerships.

The estimate assumes standard YouTube integrated sponsorship placements. Actual rates depend on campaign scope, exclusivity terms, and direct negotiation with the creator's management (Leferi Creator).

Who should partner with 미아 Mia?

미아's audience consists primarily of beauty consumers in the decision-making phase, particularly those seeking peer validation before purchase. The channel's explicit positioning as a product-testing resource suggests viewers are cost-conscious or risk-averse shoppers who value honest assessment over aspirational content.

Relevant brand categories include cosmetics (makeup, skincare, lip products), beauty tools and devices, personal-care appliances, and Korean beauty brands (K-beauty), given the creator's geographic base and cultural context. Fintech and subscription services targeting beauty enthusiasts—such as beauty box subscriptions, payment platforms for cosmetics purchases, or personal-finance apps marketed to beauty consumers—represent secondary opportunities. Online retailers specializing in beauty products, beauty education platforms, and beauty-adjacent categories (fashion accessories, jewelry, lifestyle products) also align with audience interests, as suggested by the bio's reference to impulse purchasing of "cute" items.

The 357,000-subscriber base positions Mia within the mid-tier creator segment, comparable to peers like TheFauxChanel Makeup (313,000 subs) and Disha malayali youtuber (339,000 subs). This scale provides sufficient reach for regional and international beauty brands seeking YouTube presence in the Korean market or among Korean diaspora audiences.

미아 Mia's growth and performance

We have only a single snapshot of subscriber data, captured on 2026-05-12 at 357,000 subscribers, with no prior tracking history to establish growth trajectory. The span between first and latest recorded data is one day, with zero net change. Average view counts for the last 30 days are not yet available in our dataset. To assess growth patterns, longer historical data and recent view-rate trends would be required.

How our pricing estimate works for 미아 Mia

The estimated rate range ($857–$2,142 typical) is calculated algorithmically using subscriber count, category-specific CPM benchmarks, and platform/format multipliers. The model does not yet incorporate direct community data (e.g., confirmed past rates or brand-reported performance); the estimate is therefore calibrated as a metric-based projection. For a detailed explanation of the CPM calculation, peer-benchmarking methodology, and adjustment factors, see our /methodology page.