Anna & Eddy • Lazy Investors
@lazyinvestors· YouTube·Finance·Germany· data refreshed 2026-11-04View channel ↗- Subscribers
- 76.5K
- Average views
- 33K last 20 videos
- 90-day growth
- +2.3%
- Brand partners seen
- 0
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About Anna & Eddy • Lazy Investors
Anna & Eddy • Lazy Investors (@lazyinvestors) is a finance creator on YouTube based in Germany, with 76.5K subscribers, 11.9M total views and 1.61K videos.
Wir machen Dich finanziell fit, auch wenn Du keinen Plan hast, wo Du anfangen sollst! Auf unserem Kanal findest Du Videos rund um die Themen Altersvorsorge, ETFs, Money Mindset und finanzielle Unabhängigkeit – immer anfängertauglich erklärt und so leichtgängig wie möglich. Wenn Du Dein Geld für ein Leben nach Deinen Vorstellungen nutzen willst, abonniere unseren Kanal! Wir sind: Dr. Anna Terschüren Ihre Doktorarbeit hat sie mit summa cum laude (Bestnote) im Bereich Wirtschaftswissenschaften geschrieben. Anna hat u.a. an der Uni gelehrt, als VP Finance gearbeitet und beschäftigt sich seit über 10 Jahren intensiv mit dem selbstbestimmten Vermögensaufbau und passiven Investieren mit ETFs. Martin "Eddy" Eckardt Früher war er Produktionsingenieur bei der Tagesschau. Eddy beschäftigt sich seit über 10 Jahren mit Online-Unternehmertum und wurde 2018 für sein Projekt "FRITZVOLD" (einer nachhaltigen, minimalistischen Geldbörse) zum Kreativpiloten von der Bundesregierung ausgezeichnet.
Anna & Eddy • Lazy Investors is a German-language finance education channel operated by Dr. Anna Terschüren and co-host Eddy. The channel focuses on financial literacy for beginners, with particular emphasis on retirement planning (Altersvorsorge), exchange-traded funds (ETFs), money mindset, and financial independence. Dr. Terschüren holds a doctorate in economics completed summa cum laude and has prior experience as a university lecturer and VP of Finance, lending credibility to the channel's educational mission.
The channel's stated positioning emphasizes accessibility—explaining complex financial concepts in beginner-friendly language and making the learning process as frictionless as possible. The target audience appears to be German-speaking individuals seeking to establish financial independence through structured, educational content rather than speculative trading or get-rich-quick strategies.
Who should partner with Anna & Eddy • Lazy Investors?
The focus on ETFs, passive investing, and financial independence suggests an audience skeptical of active trading and receptive to evidence-based, low-cost investment strategies.
Brand categories with strong alignment include fintech applications (savings apps, investment platforms), ETF providers and fund managers, robo-advisory services, insurance and pension products, financial education platforms, and tax-optimization software. The channel's emphasis on beginner accessibility makes it particularly valuable for brands targeting first-time investors or individuals transitioning from traditional banking to self-directed investing.
Geographic concentration is primarily German-speaking markets (Germany, Austria, Switzerland), though the channel's language and content focus suggest secondary reach into adjacent European markets. The audience tier classification indicates a smaller, more niche subscriber base compared to mainstream finance channels, but one with demonstrated engagement in educational content.