Engagement rate calculator
Your engagement rate and what an offer comes to per 1,000 views. On YouTube, see where you sit against real videos in your niche.
Enter views and likes to see your engagement rate.
How it works
Engagement by views = (likes + comments + shares + saves on TikTok and Instagram) ÷ views × 100. By followers divides by followers instead. CPM = offer ÷ views × 1,000.
The YouTube comparison uses 100,828 long videos (not Shorts, at least 100 views, published in the last year) from 7,542 public channels on IU, with stats refreshed in the last 30 days (newest 2026-11-06). A niche is shown only when at least 20 channels are behind it.
| Niche | Typical | Middle half | Videos | Channels |
|---|---|---|---|---|
| Finance | 2.38% | 1.33%–4.01% | 38,467 | 2,883 |
| Entertainment | 2.19% | 1.13%–3.77% | 19,373 | 1,434 |
| Gaming | 2.14% | 1.16%–3.43% | 12,022 | 837 |
| Education & Commentary | 2.68% | 1.39%–4.73% | 7,946 | 594 |
| Music | 1.52% | 0.78%–2.92% | 4,635 | 369 |
| Fitness & Health | 2.39% | 1.19%–4.32% | 2,570 | 194 |
| Home & Lifestyle | 1.76% | 0.96%–3.38% | 2,287 | 181 |
| Food & Drink | 1.74% | 1.07%–2.87% | 1,842 | 139 |
| Tech | 1.91% | 1.16%–3.12% | 1,761 | 129 |
| Travel | 2.41% | 1.46%–4.23% | 1,690 | 128 |
| Auto | 1.64% | 0.92%–2.63% | 1,608 | 117 |
| B2B & SaaS | 1.80% | 0.92%–3.13% | 1,416 | 109 |
| Pets | 3.26% | 1.77%–5.61% | 1,379 | 115 |
| Beauty | 2.31% | 1.23%–3.71% | 1,158 | 98 |
| Fashion | 1.33% | 0.75%–2.06% | 1,076 | 89 |
| Sports | 1.82% | 1.03%–3.35% | 611 | 44 |
| Parenting | 2.37% | 1.00%–4.19% | 523 | 44 |
| Art & Design | 3.42% | 1.86%–5.28% | 464 | 38 |
Page updated 2026-11-07.
Questions
What is a good engagement rate on YouTube?
On long YouTube videos from the last year that IU tracks, the typical (median) video gets likes plus comments equal to about Finance 2.38%, Entertainment 2.19%, Gaming 2.14%, Education & Commentary 2.68% of its views. In a typical niche the middle half of videos sits between about 1.2% and 3.7%. Compare yourself with your own niche — the table on this page has every niche with enough channels.
Should I measure engagement by views or by followers?
By views for YouTube and for any single video: it shows how the people who actually watched reacted. By followers is common on Instagram, but it falls as an account grows and many followers stop seeing posts, so brands increasingly ask for both.
What is CPM and why do brands care?
CPM is the price per 1,000 views. Brands compare every channel and ad platform by it, so knowing what an offer comes to per 1,000 views tells you whether it is low for your niche.
Why are Shorts left out of the YouTube comparison?
Shorts are watched in a feed and get far more views per like than long videos, so mixing them would pull every niche’s benchmark down. Work out Shorts separately.
Why is there no benchmark for TikTok or Instagram?
IU only compares you with data it has collected itself, and it does not track TikTok or Instagram yet. The calculator still does the arithmetic for those platforms.