Insider Food
@insiderfood· YouTube·Food & Drink·United States· data refreshed 2026-11-11View channel ↗- Subscribers
- 5.22M
- Average views
- 326.4K last 18 videos
- 90-day growth
- +0.2%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
- ☐ Reach matches real views
- ☐ No fraud record
- ☐ Category is accurate
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About Insider Food
Insider Food (@insiderfood) is a food & drink creator on YouTube based in United States, with 5.22M subscribers, 2.25B total views and 2.17K videos.
Insider Food is brought to you by Business Insider, a global newsroom covering business, technology, and the economy. We use food to explore how businesses work, how industries operate, and how people spend, cook, and eat around the world. Our videos break down the economics behind popular foods, the stories behind restaurants and brands, and what it takes to run food businesses at every level. We help curious viewers understand the food world—not just what’s on the plate, but how it’s made, sold, and scaled. Expect explainers, behind-the-scenes videos, and deep dives into the business of food. Shows posted here include Full Service and Regional Eats. Topics include: restaurants, fast food, supply chains, pricing, food production, and global food culture. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ If you have a permissions or licensing request, please contact PARS International: https://www.parsintl.com/publications/insider/
Insider Food, operating under the handle @insiderfood on YouTube, functions as a specialized production arm of the global newsroom Business Insider. Unlike traditional culinary channels that focus primarily on recipes or lifestyle content, Insider Food utilizes the food sector as a lens to analyze broader economic trends, industrial operations, and global commerce. The channel’s editorial mission is to deconstruct the mechanics of the food industry, ranging from the supply chains behind popular consumer goods to the operational complexities of restaurant chains and large-scale food manufacturing. By investigating how food products are engineered, marketed, and scaled, the channel provides a data-driven look at the business of eating. Content formats include long-form explainers, behind-the-scenes industrial tours, and investigative deep dives into the economics of food brands. This approach targets viewers interested in the intersection of business, technology, and the global economy, positioning the channel as a resource for professional insights rather than purely entertainment-based culinary media. The channel’s output remains consistent with the broader Business Insider editorial standard, prioritizing investigative reporting and structural analysis of the food world.
Who should partner with Insider Food?
The Insider Food audience is defined by a high level of engagement with content that explores the intersection of commerce and consumption. Given the channel’s focus on the economics of food, the viewership demographic likely includes professionals in the hospitality sector, business students, and consumers interested in the supply chain and manufacturing processes behind everyday items. By providing deep dives into how food businesses function, the channel attracts a viewer base that values factual, investigative content over the personality-driven formats common among its peers in the mega-influencer tier.