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5.21M
Subscribers
149.5K
Average views
across 15 recent videos
2.9%
Reach quality
of subscribers watch, on average
Below typical for mega-sized channels
Below the mega median for mega-sized channels — a large subscriber count that comparatively few videos reach.
2.24B
Total views
2.17K
Videos
2026-10-03
Data updated
15-video sample
About
Insider Food is brought to you by Business Insider, a global newsroom covering business, technology, and the economy. We use food to explore how businesses work, how industries operate, and how people spend, cook, and eat around the world. Our videos break down the economics behind popular foods, the stories behind restaurants and brands, and what it takes to run food businesses at every level. We help curious viewers understand the food world—not just what’s on the plate, but how it’s made, sold, and scaled. Expect explainers, behind-the-scenes videos, and deep dives into the business of food. Shows posted here include Full Service and Regional Eats. Topics include: restaurants, fast food, supply chains, pricing, food production, and global food culture. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ If you have a permissions or licensing request, please contact PARS International: https://www.parsintl.com/publications/insider/
About Insider Food
Insider Food, operating under the handle @insiderfood on YouTube, functions as a specialized production arm of the global newsroom Business Insider. With a total subscriber base of 5,210,000 and a cumulative view count of 2,242,205,796 across 2,171 published videos, the channel occupies a distinct intersection between the food and beverage industry and B2B business journalism. Unlike traditional culinary channels that focus primarily on recipes or lifestyle content, Insider Food utilizes the food sector as a lens to analyze broader economic trends, industrial operations, and global commerce. The channel’s editorial mission is to deconstruct the mechanics of the food industry, ranging from the supply chains behind popular consumer goods to the operational complexities of restaurant chains and large-scale food manufacturing. By investigating how food products are engineered, marketed, and scaled, the channel provides a data-driven look at the business of eating. Content formats include long-form explainers, behind-the-scenes industrial tours, and investigative deep dives into the economics of food brands. This approach targets viewers interested in the intersection of business, technology, and the global economy, positioning the channel as a resource for professional insights rather than purely entertainment-based culinary media. The channel’s output remains consistent with the broader Business Insider editorial standard, prioritizing investigative reporting and structural analysis of the food world.
Insider Food's estimated sponsorship rates
The estimated market rate for a sponsored video integration on the Insider Food YouTube channel ranges from $1,943 to $3,139, with a typical valuation of $2,392. These figures are derived from an algorithmic analysis of the channel's performance metrics, specifically utilizing a baseline of 149,479 average views per video. The pricing structure is heavily influenced by the channel's classification within the mega-influencer tier, which denotes a significant reach and high-intent viewership. A primary driver for these rates is the niche CPM band, which currently sits between $13 and $21, with an anchor value of $16. This CPM reflects the channel's B2B and economic-focused food content, which typically commands a higher premium than general entertainment or lifestyle food content due to the professional demographic it attracts. Advertisers paying for integration on this channel are generally targeting a sophisticated audience interested in industry analysis, supply chain logistics, and corporate strategy, rather than casual home cooks. Factors that push the rate toward the higher end of the spectrum include the high production value associated with Business Insider’s editorial standards and the channel's historical performance in delivering long-term, evergreen views on business-centric content. For a detailed breakdown of the variables used to calculate these figures, refer to our /methodology page.
Who should partner with Insider Food?
The Insider Food audience is defined by a high level of engagement with content that explores the intersection of commerce and consumption. Given the channel’s focus on the economics of food, the viewership demographic likely includes professionals in the hospitality sector, business students, and consumers interested in the supply chain and manufacturing processes behind everyday items. This audience is distinct from those of peer creators in the food and beverage space, such as Nex Carlos (5,260,000 subscribers) or So Saute (5,300,000 subscribers), whose content leans more toward traditional culinary demonstrations and lifestyle-oriented mukbangs. While creators like 푸메Fume (6,060,000 subscribers) and 까니짱 (5,000,000 subscribers) capture large segments of the food-entertainment market, Insider Food maintains a niche focus on the 'how' and 'why' of food production. This makes the channel an effective platform for brands in sectors such as fintech, logistics, B2B software, and professional education platforms that wish to reach a curious, analytical audience. The channel’s secondary category, B2B, reinforces this positioning, as the content often appeals to viewers who are interested in the operational scale of global enterprises. By providing deep dives into how food businesses function, the channel attracts a viewer base that values factual, investigative content over the personality-driven formats common among its peers in the mega-influencer tier.
Insider Food's growth and performance
The growth trajectory for Insider Food is currently in a period of consolidation. Based on the available snapshot history, the channel was tracked on July 26, 2026, with 5,220,000 subscribers. As of the latest data point on October 3, 2026, the subscriber count stands at 5,210,000. This represents a net change of -10,000 subscribers over a 69-day period. This minor fluctuation is consistent with the natural churn often observed in mature, large-scale channels that have already reached a high level of market penetration. Because the channel has published 2,171 videos, it possesses a vast library of evergreen content that continues to generate views, even if the subscriber count experiences slight variations. We do not yet have historical view-count data to determine if this subscriber delta correlates with a specific change in publishing frequency or content strategy. The current data provides a snapshot of a channel that has established a stable, long-term audience base rather than one experiencing rapid, volatile growth.
How our pricing estimate works for Insider Food
The pricing estimates and performance metrics provided for Insider Food are calculated using an algorithmic model designed to assess the commercial value of creator content. This model integrates several key variables, including the channel's total subscriber count, its specific niche CPM band, and platform-specific multipliers that account for the reach and engagement of video content. The 'typical' rate is derived from an anchor CPM of $16, applied to the channel's current average view count of 149,479 per video. This methodology ensures that the valuation remains grounded in the channel's actual performance rather than subjective popularity. We categorize creators into tiers, such as the mega-influencer tier assigned here, based on total subscriber volume and historical reach. For a comprehensive explanation of how we calculate these figures, including the specific weighting of niche categories and audience engagement metrics, please refer to our /methodology page.