HYROX: The World Series of Fitness Racing
@hyrox_official· YouTube·Fitness & Health·Germany· data refreshed 2026-11-12View channel ↗- Subscribers
- 144K
- Average views
- 80.2K last 15 videos
- 90-day growth
- +4.5%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
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About HYROX
HYROX: The World Series of Fitness Racing (@hyrox_official) is a fitness & health creator on YouTube based in Germany, with 144K subscribers, 31.1M total views and 613 videos.
Welcome to the official HYROX YouTube channel, the home of the World Series of Fitness Racing. HYROX is the ultimate test of hybrid fitness, designed for every body regardless of background or gender. The Race & Categories Every event follows a standardized format: 8x1km of running and 8 functional workout stations (including Sled Pushes, Rowing, and Wall Balls). Whether you race Solo, pair up for Doubles, or join a Relay team, HYROX offers a level playing field for everyone. The Global Community Elite Racing: Watch the world’s best athletes compete in the Majors and World Championships. HYROX 365: Dive into our training ecosystem and gym affiliations. HYROX Cruises: Take your fitness to the sea with unique travel experiences. From beginner tips to Elite highlights, we provide the tools to master your performance. Join us to achieve new goals and have fun while you measure your growth.
HYROX: The World Series of Fitness Racing serves as the official digital hub for the HYROX global fitness competition circuit. The content is designed to cater to a diverse demographic, emphasizing that the competition is accessible to participants regardless of their athletic background or gender. The channel functions as both a broadcast platform for elite-level competition and a resource for the broader fitness community. Viewers can access coverage of the Majors and World Championships, alongside instructional and promotional content regarding the race structure. By focusing on the intersection of endurance running and functional strength training, the channel maintains a specific niche within the global fitness industry. It provides visibility into the standardized race format, which is consistent across all international events, thereby reinforcing the brand's identity as a global leader in hybrid fitness racing. The channel is based in Germany and serves as the central point of contact for athletes, spectators, and potential participants looking to understand the mechanics of the World Series of Fitness Racing.
Who should partner with HYROX?
The audience for @hyrox_official is primarily composed of individuals interested in hybrid fitness, high-intensity interval training (HIIT), and competitive athletic racing. Given the nature of the content—which focuses on the integration of running and functional strength training—the viewer base likely overlaps with segments interested in sports science, endurance athletics, and gym-based functional training. This audience is highly relevant for brands operating in the fitness apparel, performance nutrition, recovery technology, and specialized gym equipment sectors. The channel’s focus on a standardized, global competition format attracts both amateur participants training for local events and elite athletes following the professional circuit. This distinction likely results in a more professionalized viewership that is accustomed to high-production event coverage. This makes the channel an effective platform for brands looking to reach a demographic that values measurable performance metrics and structured training programs over generalized lifestyle fitness content.