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1.01M
Subscribers
25.3K
Average views
across 15 recent videos
2.5%
Reach quality
of subscribers watch, on average
Below typical for mega-sized channels
Below the mega median for mega-sized channels — a large subscriber count that comparatively few videos reach.
106.3M
Total views
1.1K
Videos
2026-10-03
Data updated
15-video sample
About Eduardo Rosas
Eduardo Rosas - Finanzas Personales (@eduardorosas) is a finance creator on YouTube based in Mexico, with 1.01M subscribers, 106.3M total views and 1.1K videos.
Con un grado en Finanzas y Banca, una maestría en Planeación Financiera, certificado como Asesor en Estrategias de Inversión por la AMIB, pero sobre todo una curiosidad enorme sobre las cosas que puedo hacer para mejorar mis finanzas personales, he aprendido sobre tantas cosas que todos deberíamos saber. Todos deberíamos de recibir una educación financiera, saber cómo asegurar nuestro futuro, el futuro de quienes amamos, conocer las herramientas que nos permitirán lograr lo que nos planeamos ¡y disfrutar el proceso! Por eso creé este canal, para compartir todo lo que he aprendido del mundo financiero en una década, y con un poco de suerte mejorar las finanzas personales de algunas personas (¡como tú!)
Eduardo Rosas operates the YouTube channel @eduardorosas, focusing on personal finance education. With a professional background that includes a degree in Finance and Banking, a master’s degree in Financial Planning, and certification as an Investment Strategy Advisor by the AMIB (Asociación Mexicana de Instituciones Bursátiles), Rosas positions his content as a bridge between complex financial theory and practical, everyday application. His stated mission is to democratize financial literacy, providing viewers with the tools necessary to secure their financial futures and understand investment vehicles.
His content library serves as a repository for topics ranging from basic money management to advanced investment strategies. By leveraging his formal academic credentials, Rosas maintains a tone of authority within the Mexican financial content space. The channel is structured to guide viewers through the process of wealth accumulation and financial planning, emphasizing the importance of education for long-term stability. As a creator, he focuses on the intersection of professional financial standards and accessible digital communication, catering to an audience seeking structured advice rather than speculative market commentary. His approach is characterized by a commitment to explaining financial mechanisms that are often overlooked in traditional educational systems, thereby addressing a specific gap in the personal finance market for Spanish-speaking audiences.
Who should partner with Eduardo Rosas?
The audience for @eduardorosas is primarily composed of individuals interested in personal finance, investment strategies, and long-term wealth management. Given the creator's focus on financial planning and certification-backed advice, the viewer base is likely skewed toward demographics that are either currently managing significant assets or are in the process of building their financial foundations. This audience is highly attractive to brand categories such as fintech applications, digital banking platforms, online brokerages, and personal-finance education tools. The high-intent nature of the viewers—who are actively seeking to improve their financial literacy—makes them a prime target for companies offering investment accounts, insurance products, and tax-planning software.
However, his specific focus on the Mexican market and AMIB-certified standards provides a distinct regional advantage for brands looking to penetrate the Latin American financial sector. Unlike creators like Aswath Damodaran, who focus on academic valuation and institutional finance, Rosas’s content is tailored for the individual retail investor. This distinction is critical for brands, as it dictates the type of product integration that will resonate most effectively. Advertisers seeking to reach a sophisticated, yet retail-focused audience will find that his channel provides a concentrated environment for financial service offerings, distinct from the broader, more general-market finance channels.