YRF
@yrf· YouTube·Entertainment·India· data refreshed 2026-11-08View channel ↗- Subscribers
- 73.1M
- Average views
- 388K last 6 videos
- 90-day growth
- +0.4%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
- ☐ Reach matches real views
- ☐ No fraud record
- ☐ Category is accurate
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About YRF
YRF (@yrf) is an entertainment creator on YouTube based in India, with 73.1M subscribers, 62.5B total views and 5.2K videos.
Films. Music. Artistes. At our core, we’re storytellers. From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis.
YRF's output spans high-budget Bollywood blockbusters, youth-oriented films, music releases, and artist collaborations, positioning the channel as a primary distribution platform for the studio's theatrical and digital content. The company describes itself as storytellers working across film production, music, and talent development, with stated capabilities in global distribution and digital innovation. YRF's YouTube presence reflects its role as both a content creator and a distribution hub for a major film studio, distinguishing it from individual creator channels. The channel's scale and content diversity—spanning narrative films, music videos, and promotional material—make it a significant player in the entertainment category on YouTube.
Who should partner with YRF?
The audience composition skews toward film enthusiasts, music listeners, and consumers of entertainment news and promotional content. Primary brand categories aligned with YRF's audience include film studios, music streaming platforms, entertainment merchandise retailers, consumer electronics brands targeting entertainment consumption, and lifestyle products marketed through film tie-ins. Secondary opportunities exist in fintech and e-commerce platforms that sponsor film promotions or music releases. Advertisers should consider that YRF's audience is primarily film and music consumers rather than a general-interest demographic.