YRF

About YRF

Yash Raj Films (YRF) is a major Indian entertainment production and distribution company operating a YouTube channel with 71.8 million subscribers. The channel publishes film trailers, music videos, and behind-the-scenes content across a catalog of 4,964 videos, accumulating 57.85 billion total views. YRF's output spans high-budget Bollywood blockbusters, youth-oriented films, music releases, and artist collaborations, positioning the channel as a primary distribution platform for the studio's theatrical and digital content. The company describes itself as storytellers working across film production, music, and talent development, with stated capabilities in global distribution and digital innovation. YRF's YouTube presence reflects its role as both a content creator and a distribution hub for a major film studio, distinguishing it from individual creator channels. The channel's scale and content diversity—spanning narrative films, music videos, and promotional material—make it a significant player in the entertainment category on YouTube.

YRF's estimated sponsorship rates

YRF's estimated rates for integrated YouTube video sponsorships range from $62,035 (low) to $155,088 (high), with a typical rate of $103,392. This pricing reflects the channel's 71.8 million subscriber base and positioning within the entertainment category, where niche CPM rates vary based on audience geography, content format, and advertiser demand. The rate estimate is algorithmic and calibrated against subscriber count and category-specific multipliers; it does not yet incorporate direct community pricing data from brand partnerships. Compared to direct peers—HAR PAL GEO (72.7 million subscribers), Fede Vigevani (73.9 million), and Zhong (71.7 million)—YRF occupies a comparable tier, though rates may differ based on audience composition, engagement patterns, and the specific format of sponsored content. As a studio-owned channel rather than an individual creator channel, YRF's rate structure may reflect institutional negotiation practices and bulk content opportunities that differ from peer creator models. Brands considering partnerships should note that YRF's rates are estimates; actual pricing depends on campaign scope, exclusivity terms, and direct negotiation.

Who should partner with YRF?

YRF's 71.8 million subscribers are primarily concentrated in India and South Asia, reflecting the channel's focus on Hindi-language Bollywood content and regional Indian cinema. The audience composition skews toward film enthusiasts, music listeners, and consumers of entertainment news and promotional content. Primary brand categories aligned with YRF's audience include film studios, music streaming platforms, entertainment merchandise retailers, consumer electronics brands targeting entertainment consumption, and lifestyle products marketed through film tie-ins. Secondary opportunities exist in fintech and e-commerce platforms that sponsor film promotions or music releases. The channel's total view count of 57.85 billion indicates sustained audience engagement across its catalog, though granular demographic and engagement metrics are not yet available. Compared to peers like HAR PAL GEO (72.7 million subscribers), which also serves South Asian audiences, and Fede Vigevani (73.9 million), which reaches a more geographically dispersed audience, YRF's subscriber base is regionally concentrated, which may influence CPM rates and brand suitability. Advertisers should consider that YRF's audience is primarily film and music consumers rather than a general-interest demographic.

YRF's growth and performance

YRF was first tracked on 2026-05-11 at 71.8 million subscribers. The latest snapshot, also from 2026-05-11, shows no change in subscriber count over the one-day observation window. This single data point provides insufficient basis for growth-rate analysis. Average view counts for the last 30 days are not yet available. Longer-term growth trends and seasonal patterns cannot be determined from the current snapshot history. Continued tracking will establish whether the channel is in a growth, plateau, or decline phase.

How our pricing estimate works for YRF

YRF's estimated sponsorship rates are calculated algorithmically using subscriber count (71.8 million), niche category (entertainment), and platform-specific CPM multipliers. The estimate does not yet incorporate direct community pricing data from brand partnerships; it is based on metric estimation calibrated against zero community data points. For a detailed explanation of how subscriber count, niche CPM, geography, and format adjustments are applied, see the /methodology page. Rates should be treated as estimates rather than fixed quotes; actual partnership pricing depends on campaign specifics, audience engagement metrics, and direct negotiation between YRF and potential brand partners.