vanzai

About vanzai

vanzai is a Ukrainian food and drink content creator on YouTube with 11.1 million subscribers and over 3 billion total views across 355 published videos. The channel operates in the food_drink category, a segment dominated by ASMR eating content, recipe demonstrations, and culinary lifestyle material. With a subscriber base matching that of established peers like SIO ASMR, vanzai ranks among the largest creators in this niche globally. The channel's 3 billion cumulative views indicate sustained audience engagement over its operational history, though detailed growth trajectory data is limited to a single tracking snapshot. The creator's geographic origin in Ukraine positions the channel within Eastern European content production, a region with growing influence in food and lifestyle categories on YouTube. No biographical information is currently available, limiting insight into the creator's specific content focus or production style within the broader food_drink category.

vanzai's estimated sponsorship rates

vanzai's estimated sponsorship rate for integrated YouTube video content ranges from $12,787 (low) to $31,968 (high), with a typical rate of $21,312 per integrated placement. This pricing reflects the creator's high audience tier classification, driven primarily by the 11.1 million subscriber base. The rate estimate is algorithmic and calibrated without direct community data points, meaning it reflects platform-standard CPM multipliers for the food_drink niche rather than confirmed historical rates. Food and drink content typically commands moderate CPM rates compared to finance or technology niches, but vanzai's scale—matching SIO ASMR and exceeding peers like La Capital (10 million subs) and Hobby Makan (7.28 million subs)—positions the creator at the upper end of category pricing. Geographic factors and audience composition also influence the estimate; Ukrainian-origin creators may reach diverse international audiences, affecting advertiser demand and CPM. Actual rates may vary based on campaign specifics, audience demographics, and brand fit. For detailed methodology behind this estimate, see the /methodology page.

Who should partner with vanzai?

vanzai reaches 11.1 million YouTube subscribers, placing the channel in the high audience tier and among the largest food_drink creators globally. The audience is comparable in scale to SIO ASMR (11.1 million subs) and 文복희 Eat with Boki (11 million subs), indicating a consolidated position in the top tier of the niche. Over 3 billion total views suggest sustained appeal across a broad subscriber base, though specific demographic breakdowns—age, gender, geography, language preference—are not yet available. Food and drink content attracts audiences interested in culinary education, ASMR eating experiences, recipe inspiration, and lifestyle entertainment. Typical brand partners in this category include kitchenware manufacturers, food delivery platforms, meal-kit services, specialty food producers, restaurant chains, and kitchen appliance companies. The niche also attracts sponsors in the wellness and nutrition space, particularly for content emphasizing healthy eating or dietary trends. Without view-count history for the last 30 days, we cannot assess current audience engagement rates or momentum, limiting insight into whether the subscriber base is actively consuming new uploads or represents historical accumulation.

vanzai's growth and performance

vanzai was first tracked on 2026-05-11 at 11.1 million subscribers. The latest snapshot, also from 2026-05-11, shows no change in subscriber count over the one-day observation window. This single-day span is insufficient to characterize growth trends, momentum, or seasonal patterns. To establish meaningful growth analysis, longer historical data spanning weeks or months would be required. Average view counts for the last 30 days are not yet available, preventing assessment of engagement velocity or content performance trends.

How our pricing estimate works for vanzai

vanzai's estimated sponsorship rate is calculated algorithmically using subscriber count (11.1 million), niche-specific CPM benchmarks for food_drink content, and platform/format multipliers for YouTube integrated video placements. The estimate does not rely on direct historical rate data or community submissions; instead, it applies standardized multipliers to the creator's audience size and category. This approach provides a data-driven baseline but may not reflect actual rates negotiated by the creator, which can vary significantly based on audience demographics, geographic reach, brand alignment, and campaign scope. For a full explanation of the pricing model, including CPM assumptions and multiplier logic, visit the /methodology page.