Updex

About Updex

Updex, operating under the handle @updex on YouTube, is an India-based financial education channel primarily focused on stock market learning. The channel is fronted by Dr. Rajiv LB Roy, an author with five books on the stock market to his credit. Updex provides comprehensive content ranging from the fundamentals of the share market to advanced trading strategies. Key topics covered include identifying market trends through technical analysis, option chain analysis, and the analysis of FII (Foreign Institutional Investor) and DII (Domestic Institutional Investor) data in both cash and F&O (Futures and Options) markets. The channel publishes content in English (India) and has accumulated 1,593,711 total views across 324 videos. As of the latest data, Updex has 21,500 subscribers, positioning it within the nano-influencer tier. The content aims to serve both beginners and experienced traders seeking to enhance their understanding and skills in the stock market.

Updex's estimated sponsorship rates

InfluencerUnion's algorithmic pricing model estimates that a sponsored video integration on the Updex YouTube channel would typically range from $153 to $255, with a median estimate of $187. This rate is influenced by several factors, including the channel's niche, audience size, and content format. The finance category, in which Updex operates, commands a niche CPM (Cost Per Mille) band of $45-75, with an anchor CPM of $55. This higher CPM band reflects the specialized nature and often high commercial intent of audiences interested in financial content. Updex's audience size, currently at 21,500 subscribers, places it in the nano-influencer tier, which generally yields lower overall compensation compared to larger creator tiers, but often with higher engagement rates. The current pricing estimate is based on a projected view count of 3,397, derived from a subscriber-fallback model due to the unavailability of recent average view data, leading to a low confidence score for this specific view basis. Creators in this niche and tier often see rates influenced by the depth of integration and the specific value proposition offered to a highly engaged, niche audience.

Who should partner with Updex?

The audience for Updex consists primarily of individuals interested in stock market education and financial trading, located predominantly in India. Given the channel's focus, the viewership is likely composed of aspiring traders, retail investors, and individuals seeking to deepen their understanding of financial markets. The content's emphasis on technical analysis, option chain analysis, and FII/DII data suggests an audience with a foundational interest in quantitative market analysis. Brands that typically align with such an audience include fintech applications, online brokerage platforms, investment education services, financial news outlets, and personal finance management tools. Within the finance niche, Updex's audience profile is comparable to peers such as StockMarketTV (@stockmarketmedia) and 短炒波士 Ringo (@ringoboss), both of whom also have 21,500 subscribers and cater to similar interests in stock market analysis and trading strategies. The channel's content is delivered in English (India), indicating a specific regional and linguistic focus for its viewership.

Updex's growth and performance

Updex's growth trajectory is currently based on a limited data set. The channel was first tracked by InfluencerUnion on 2026-06-02, at which point it had 21,500 subscribers. The latest snapshot, also recorded on 2026-06-02, shows the subscriber count remaining at 21,500. This provides a snapshot span of only one day, resulting in a subscriber delta of +0 during this initial tracking period. Due to the short tracking duration, it is not possible to identify any long-term growth trends or significant fluctuations in subscriber numbers. We do not yet have historical data on average views for the last 30 days, which would provide additional insight into recent content performance and audience engagement. Further data collection over a longer period will be necessary to accurately assess Updex's subscriber growth patterns and audience development.

How our pricing estimate works for Updex

InfluencerUnion's creator rate estimates are generated through a proprietary algorithmic model designed to provide data-driven pricing guidance. This model considers several key variables to calculate a fair market rate for sponsored content. The primary components include the creator's subscriber count, the specific niche CPM (Cost Per Mille) associated with their content category, and platform-specific multipliers that account for engagement rates and content format. For Updex, the estimate incorporates its 21,500 subscribers and the finance niche's anchor CPM of $55. When recent average view data is unavailable, as is the case here, the model utilizes a subscriber-fallback mechanism to project potential views, which can result in a lower confidence score for the view basis. This comprehensive approach aims to provide a transparent and objective valuation. For a detailed explanation of the metrics, calculations, and assumptions used in our algorithmic pricing, please refer to our full methodology page at /methodology.