Think Passiv

About Think Passiv

Think Passiv is a YouTube channel (@thinkpassiv) dedicated to dividend investing, exchange-traded funds (ETFs), and passive income strategies within the U.S. stock market. The channel provides educational content for investors interested in generating monthly cash flow or achieving long-term portfolio growth. With 683 videos published, Think Passiv covers a range of investment vehicles, including index funds, blue-chip stocks, covered call ETFs, Real Estate Investment Trusts (REITs), income funds, and various dividend stocks. The content emphasizes proven strategies for generating reliable returns and portfolio expansion. A notable aspect of Think Passiv's approach is its commitment to transparency, with the creator sharing their own investment holdings. The channel operates primarily in English and is based in Canada, focusing its financial analysis on the U.S. market. As of the latest data, Think Passiv has accumulated 1,626,507 total views across its extensive video library, serving a subscriber base of 17,300.

Think Passiv's estimated sponsorship rates

Think Passiv's estimated rate for an integrated YouTube video ranges from $123 to $205, with a typical rate around $150. This pricing is influenced by several factors, including the channel's niche, audience size, and content format. The finance category, particularly sub-niches like dividend investing and passive income strategies, generally commands a higher Cost Per Mille (CPM) compared to broader content categories. For Think Passiv, the niche CPM band is estimated between $45 and $75, with an anchor CPM of $55. While the channel's subscriber count of 17,300 places it in the nano-influencer tier, its specialized content appeals to a demographic often targeted by financial services brands. The rate calculation also considers an estimated view count of 2,733, derived from a subscriber-fallback model due to the absence of recent average view data. This approach helps to establish a baseline valuation for brand integrations. For a detailed breakdown of how these estimates are derived, including the specific algorithmic formulas and multipliers, readers are encouraged to consult the /methodology page.

Who should partner with Think Passiv?

Think Passiv's audience consists primarily of individuals interested in dividend investing, ETF strategies, and passive income generation within the U.S. stock market. The channel's content appeals to both new and experienced investors seeking to build wealth and generate consistent cash flow. Given the specific focus on investment vehicles like index funds, blue-chip stocks, covered call ETFs, REITs, and income funds, the audience is likely to be engaged with personal finance, wealth management, and long-term financial planning. This demographic is particularly relevant for brands in the fintech sector, online brokerage platforms, investment advisory services, and financial education platforms. The channel's emphasis on transparency, including sharing personal holdings, fosters a community that values detailed financial insights and practical application. Peers in this niche, such as AK71SG and Aditya Nikita, also cater to a similar investor demographic, indicating a strong market for content focused on actionable financial strategies. The geographic focus on the U.S. stock market, despite the creator's Canadian base, suggests a significant portion of the audience is likely located in the United States or has investment interests aligned with that market.

Think Passiv's growth and performance

Think Passiv's subscriber growth data currently provides a limited historical view. The channel was first tracked on 2026-05-31, at which point it had 17,300 subscribers. The latest snapshot, also taken on 2026-05-31, shows the same subscriber count. This provides a snapshot over a one-day span, indicating a delta of +0 subscribers within this initial tracking period. We do not yet have a comprehensive view of the channel's long-term subscriber trajectory or historical growth patterns beyond this initial data point. Similarly, average view data for the last 30 days is not available at this time. As more historical data is collected, InfluencerUnion will be able to provide a more detailed analysis of Think Passiv's audience growth trends and engagement metrics over time.

How our pricing estimate works for Think Passiv

The estimated pricing for Think Passiv's brand integrations is generated through an algorithmic model that considers multiple data points. This model assesses the channel's subscriber count, its specific niche within the finance category, and platform-specific multipliers for YouTube video content. The core of the estimation relies on a niche CPM (Cost Per Mille) band, which for finance content like Think Passiv's, is set between $45 and $75, with an anchor CPM of $55. The algorithm then applies various adjustments based on factors such as the estimated view count, which in this case is 2,733 views, derived using a subscriber-fallback method due to the absence of recent average view data. This approach helps to provide a consistent and data-driven valuation even when complete historical performance metrics are not yet available. Think Passiv is classified within the nano-influencer audience tier. For a comprehensive understanding of the specific formulas, data inputs, and weighting factors utilized in our pricing estimations, please refer to the detailed methodology page at /methodology.