The Fifth Person

About The Fifth Person

The Fifth Person is a Singapore-based investment research platform operating under the YouTube handle @thefifthpersonchannel. The channel specializes in equity research, with a particular focus on Asian and U.S. markets. Established as an independent voice in financial analysis, The Fifth Person has received recognition for its contributions to investment education. The Singapore Exchange (SGX) awarded it as the best independent investment website at the SGX Orb Awards in both 2018 and 2020. The platform's content is designed to provide stock investing tips and strategies, aiming to equip viewers with the knowledge to make informed investment decisions and pursue financial independence. As of the latest data, the channel has accumulated 79,800 subscribers and its 896 published videos have generated a total of 8,039,098 views. The primary content category is finance, with no secondary categories specified.

The Fifth Person's estimated sponsorship rates

The estimated rate for an integrated video on The Fifth Person's YouTube channel ranges from $503 to $1,257, with a typical rate of $838. This pricing places The Fifth Person in the low audience tier, reflecting its current subscriber count of 79,800. The specific niche of finance, particularly equity research and investment strategies, contributes to the valuation, as financial content often commands higher CPMs due to its direct relevance to high-value consumer decisions. The channel's focus on both Asian and U.S. markets may also influence its appeal to a diverse advertiser base interested in reaching investors in these regions. While the channel's subscriber count is a primary driver of its rate, the depth and specificity of its content, which includes detailed stock investing tips and strategies, can also be a factor. For a comprehensive understanding of how these rates are calculated, including the specific multipliers for niche, platform, and format, readers are directed to the /methodology page.

Who should partner with The Fifth Person?

The Fifth Person's audience primarily consists of individuals interested in finance, specifically equity research and investment strategies. The channel's content, which covers stock investing tips and strategies for both Asian and U.S. markets, appeals to viewers seeking to make informed investment decisions and achieve financial independence. This demographic is typically engaged with topics such as market analysis, portfolio management, and long-term wealth building. Brands in categories such as fintech apps, online brokerages, personal-finance education platforms, and investment advisory services would find this audience particularly relevant. The channel's subscriber count of 79,800 places it among peers like S&P500最強伝説サブ (@legend_of_sp500_2) with 79,700 subscribers and Genki Nishida / FIRE LIFE in Thailand (@genkinishidafirelife) with 79,900 subscribers, indicating a consistent audience size within this specific finance segment. The engagement with 8,039,098 total views across 896 videos suggests an active viewership interested in in-depth financial content.

The Fifth Person's growth and performance

The Fifth Person's subscriber growth data is based on a limited historical snapshot. The channel was first tracked on 2026-05-18, at which point it had 79,800 subscribers. The latest snapshot, also taken on 2026-05-18, shows the same subscriber count. This indicates a delta of 0 subscribers over a one-day tracking period. We do not yet have historical data spanning a longer period to assess trends in subscriber acquisition or view count history over 30 days. Further data collection will provide a more comprehensive understanding of the channel's growth trajectory and audience engagement patterns.

How our pricing estimate works for The Fifth Person

The estimated creator rates for The Fifth Person are generated through an algorithmic model developed by InfluencerUnion. This model calculates a price range for integrated video content on YouTube by considering several key factors. These include the creator's subscriber count, the average Cost Per Mille (CPM) for their specific content niche (finance, in this case), and platform-specific multipliers for YouTube. Additional adjustments are made based on content format, though specific format multipliers are not detailed here. The current estimate is based on a metric-driven approach, with 0 community data points contributing to its calibration. For a detailed explanation of the variables, calculations, and data sources used in our pricing algorithm, please refer to the comprehensive methodology page available at /methodology.