The_Car_Mom
@thecarmom· YouTube·Auto·United States· data refreshed 2026-10-26View channel ↗- Subscribers
- 155K
- Average views
- 12.6K last 12 videos
- 90-day growth
- +0.0%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
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- ☐ No fraud record
- ☐ Category is accurate
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About The_Car_Mom
The_Car_Mom (@thecarmom) is an auto creator on YouTube based in United States, with 155K subscribers, 38.8M total views and 543 videos.
Hi! I'm Kelly, The Car Mom! I review and tour cars from the perspective of a mom! The goal of my channel is to help busy moms find the perfect "mom car" and to provide industry insight so women can go into the dealership with confidence. There are so many car options out there and everyone's family has different needs. I hope my videos can help narrow down your car shopping list because who has the time to go to every dealership only to find out their car seats won't fit!? My family own's dealerships in the St. Louis area and I have been a part of the business since 2016. I started my career as a salesperson and absolutely fell in love with the industry.
The channel is operated by Kelly, who reviews and tours vehicles from a parent's perspective, with particular focus on identifying practical family vehicles and helping mothers navigate car-buying decisions. The channel's stated mission centers on evaluating cars for car-seat compatibility, space for families, and real-world usability—addressing a gap in automotive content that typically targets general audiences rather than parents with specific logistical constraints.
Kelly brings industry experience to the channel through her family's dealership operations in the St. This background provides direct insight into sales processes, inventory decisions, and dealer operations that informs her video commentary. The channel's positioning—automotive reviews filtered through a parental lens—creates a distinct angle within the broader automotive YouTube category, where most peers focus on performance metrics, luxury features, or general consumer comparisons without explicit family-use framing.
Who should partner with The_Car_Mom?
The audience skews toward individuals in active car-shopping phases or those evaluating vehicle upgrades to accommodate growing families or changing logistical needs.
Brand alignment opportunities center on categories directly relevant to family vehicle ownership: automotive manufacturers (particularly those marketing family-oriented models), car-seat and child-safety equipment companies, automotive financing and insurance platforms, family travel accessories, and dealership services. The channel's emphasis on practical evaluation—car-seat fit, storage, safety features, reliability—appeals to brands targeting parents making considered purchasing decisions rather than impulse buyers. This positioning differs from peers like Testosteeron or Autowizja, which tend toward performance-focused or general-interest automotive content. Sponsorship fit would be strongest for brands whose products or services directly address the logistical and safety concerns that define the channel's content focus.